menu

Platform Lets Users Shop Online In Real-Time With Friends

Platform Lets Users Shop Online In Real-Time With Friends
Retail

Start-up BevyUp harnesses social networks to recreate the social nature of brick and mortar shopping with e-retailers.

Plus Aziz
  • 10 july 2013

Social shopping is taking the web by storm. We’ve grown increasingly comfortable with new websites and apps capturing this thriving area of technological innovation. BevyUp is one such start-up that has been in development for the past year by a handful of ex-Microsoft employees. The start-up seeks to enable shoppers browse and buy online alongside their friends, in real time across channels like Pinterest, Facebook, and Twitter to complete multiparty purchasing decisions. BevyUp provides a layer within the user’s browser that moves seamlessly from websites and social media platforms; users can share their screen, activate the webcam, and mark various items they’re interested in purchasing.

BevyUp Screenshot

Founder Mauricio Cuevas tells the story of how he was bed-ridden following surgery and his sister asked for his help in purchasing a video camera online, “we spent nearly two hours exchanging URLs via email and text, talking on Skype and separately browsing websites. We still weren’t able to come to a consensus and make an online purchase. That’s when I knew there was a business opportunity to create technology that helps shoppers browse and buy items online together… Our goal is to recreate the social shopping experience of brick-and-mortar retail stores on ecommerce sites.” Read our interview with BevyUp below to find out how their start-up is differentiated from other social shopping experiences.

How and when did shopping stop being social?

Shopping in brick-and-mortar stores has always been a social experience. And it still is. Online shopping is a different story. We know people want a social, collaborative experience when they shop online because they are using social networks and tools, like Pinterest, Twitter, Facebook, etc., to help them make purchase decisions. But these tools are not designed for collaborative shopping. Meanwhile, online retailers are losing out. Since social shopping interactions are not taking place on their websites, a treasure chest of business intelligence on buying sentiments and preferences is staying locked up on these social media sites and in email exchanges and phone conversations. So online shopping has never stopped been social, because it has not yet become social. The technology has not existed until now.

How did your insights on peer-to-peer networks impact the way you designed your user interface?

We have used some elements that are common in peer-to-peer networks to develop the BevyUp interface, however the design is primarily based on volumes of feedback and online behavior we’ve gathered (and keep gathering) from end users. We are constantly experimenting with our UI based on engagement data and looking for the best performing new elements to incorporate into our experience.

How will BevyUp help bolster analytics and consumer data for your partners? Who are your partners and key supporters?

Many online purchases involve more than one decision maker, including apparel, travel, bridal, jewelry, real estate, and more. Often, buyers are in different cities, states or even countries. BevyUp layers a collaborative social experience on top of any e-commerce site by enabling two or more people to shop online together.

In addition to co-browsing, we integrate text and video chat, sentiment tagging (e.g. love it, don’t like, good deal, too expensive, etc.), a tag board that contains items with the sentiment tags applied to them by visitors, and a “Shop with an expert” option. This allows us to capture shopper activity, and more importantly visibility and actionable intelligence into sentiments and buying intentions that drive purchases.

This consumer data has never been available before, because it can’t be extracted from analyzing a click stream. This is extremely valuable information for our customers, the online retailers. It enables them to convert more sales and capture add-on and up-sell opportunities. We plan to create new revenue sources based on this data. For example, we will enable retailers to offer shoppers real-time and personalized recommendations, etc.

Tell us about the competitive landscape. How has it evolved over the past 5-10 years. Where do you see it going? Which of your competitors seems to have longevity?

Some products have offered bits and pieces of what the BevyUp service does, but no has been able to provide a complete solution. Furthermore, no one has been able to unlock and provide retailers intelligence on shoppers’ sentiments and buying preferences for individual products. Until now they have been unable to access this information because it was buried in Facebook pages, email messages or phone conversations. BevyUp has a first mover advantage.

Thanks Mauricio!

BevyUp

Retail
Trending

PSFK's Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Brand Development
Advertising Today

The Best In Eye-Catching Olympics Campaigns

PSFK rounds out the Rio Games with our picks for the best advertising moments off the field

Work Today

Editorial Roundtable: The Arrival Of The People-First Workplace

Managed By Q, Soma, Workbar, Primary and thinkPARALLAX enumerate the reasons why companies need an employee-embracing workforce in order to exist

Trending

Get PSFK's Latest Report: Future of Retail: Technology Primer

See All
Arts & Culture Today

Transforming Light Waves Into A New Art Form

An artist uses glass treated with layers of metallic coatings to create a unique installation called lightpaintings

Design Today

This Windbreaker Lets You Explore The Outdoors While Charging Your Phone

The apparel includes solar panels that allow the wearer to stay connected through the power of renewable energy

Asia Today

The Goal Of This Game Is To Not Get Laid Off From Your Job

A hit mobile app has you working really, really hard to not get fired as you climb the corporate ladder

Advertising Today

Movie Critic Bot Guides Viewers Through Festival Offerings

The Toronto International Film Festival has created a Facebook Messenger chatbot to help attendants curate their schedule

Food Today

Disable Your Wi-Fi For Family Dinners With This Pepper Grinder Hacking Device

Dolmio has created a gadget that shuts down internet access so you can eat without being distracted

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed august 23, 2016

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs august 24, 2016

PSFK’s Workplace Vision: The Annual Review Becomes An Everyday, Collaborative Activity

Our Future of Work vision is a web-based platform through which teams can collaborate on and monitor performance reviews across all channels, ensuring a happier workplace

Entertainment Today

Nosulus Rift Delivers Horrible Smells Just For The South Park Videogame

Ubisoft has developed a unique peripheral for the upcoming title that will put players to the test

Europe Today

Netflix’s Newest Programming Is As Slow As It Gets

Norwegian network NRK is coming to the streaming platform with their successful 'Slow TV'

Media & Publishing Yesterday

CNN Launched An Entire Drone Division Of Their News Network

CNN AIR incorporates aerial footage into the corporation's ongoing news coverage

Advertising Yesterday

Uber’s Breathalyzer Cards Let You Know If You Are Sober Enough To Drive

A new campaign from the ride-sharing service raises awareness about the importance of a safe trip home

Design Yesterday

Milk Proteins Could Be The Packaging Material Of The Future

A newly discovered casein-based alternative is biodegradable, sustainable and even edible

PSFK LABS REPORT

Innovation Debrief: Boston
Business Concepts Born In 'The Hub'
AVAILABLE NOW

Technology Yesterday

Intel’s New System Will Help Technology See And Understand The World

Joule is a tiny board for developers designed to bring powerful computer vision to cheap and easy-to-make prototypes

Design Yesterday

This LA Hotel Is Designed Specifically For Cocktail Drinkers

The Walker Inn is a new Los Angeles "Bed and Beverage" experience that offers guests an intimate setting for their night cap

Education Yesterday

Bringing Virtual Reality And Telepresence Robotics To E-Learning

This Learning Management System is embracing new technologies to reallocate teaching resources to where they should be going

No search results found.