The August edition of Novum features a man’s body on the cover that turns red when placed in direct sunlight.
The August edition of Novum magazine has a cover that reminds readers to protect themselves from the sun. Designed by graphic design studio Two Points, it features a sketch of a man’s pale body which turns red when it is placed in direct sunlight.
It’s Nice That reports that to transform the cover, it was screen printed with photochromic ink, which changes color when exposed to UV rays. It warns of the dangers of being unprotected in the sun, by showing the man’s skin become sunburnt.
Martin and Lupi of Two Points explain their inspiration for the summer cover:
The idea for the cover came to us when we saw a group of sun-starved German men on the terrace of a café in Barcelona. We’ve been living in Barcelona for almost eight years and have become used to blue sky and sun. We sincerely hope that once the cover is published the sun will shine a little in northern Europe.