The days of drying a smartphone out in rice for three days, after its been dropped in a toilet/puddle/pool/etc, may be over. Home Depot is now stocking Rust-Oleum NeverWet, a super hydrophobic coating spray that repels water, mud, ice and other liquids. NeverWet made waves in 2011 when it demonstrated its water-impermeable spray in an online video. At the time it was for industrial use only but now it can be found in the hands of everyday consumers.
The silicon-based spray coating (which comes in two cans, a top and base coat) is capable of repelling almost anything. In the video below, you see white shoes protected from mustard, a drip-free toilet brush and an iPhone completely submerged in water, which comes out functioning like normal. Originally made to reduce corrosion on steel products, it wasn’t until NeverWet struck a licensing deal with Rust-Oleum that they were able to bring the product to the consumer market. Daniel Hobson, NeverWet’s chief executive officer told the local news:
When we thought about putting it out ourselves, we thought, ‘This will drown us.’ What we want to do is sell the juice — sell the magic juice. Ultimately we’re licensing it so that we can be the WD-40 for the next 100 years.
A bold statement to make – WD40 might be in every garage in America – but once you see the video, you’ll be trotting to your nearest Home Depot and buying a can of the magical spray. Check it out below: