Techy dress grabs Swedish politician’s attention by giving youth a mouthpiece.
To give the Swedish youth a louder voice in their country’s political decisions, progressive organization Crossing Boarders and creative agency Deportivo have created an LED-powered dress that streams tweets from young activists. The dress launched during Sweden’s Almedalen Week that sees thousands of politicians, public relations workers and celebrities come together for a summit to express their views on current affairs.
The team behind the idea felt that something was deeply missing from the event: the voice of the youth. The dress was worn by a group of ‘ambassadors’ who streamed comments on issues like gender equality and affordable housing for young people. Young Swedes were also encouraged to tweet using the hashtag #Twitterklänning (‘Twitter dress’).
The campaign accumulated a total of 454 tweets and the dress succeeded in translating the ideals of the Swedish youth as it received huge attention and even made onto Swedish news channels.
Watch the making of the twitter dress below: