E-Cigarette Tweets To Keep Smokers Focused On Quitting
Agency hacks a nicotine device that sends out tweets based on smoking activity.
Creative agency R/GA created an e-cigarette that connects to the internet and sends tweets about one’s smoking activity.
E-cigarettes use small batteries to heat flavored nicotine and water and turn them into a vapor that smokers can inhale sans the harmful chemicals that are in real cigarettes. E-cigarettes were created primarily to help smokers quit the habit.
R/GA used an Arduino microcontroller to connect the e-cigarette to the internet. They placed a conducive tape over the button of the e-cigarette and made a cigarette box that contains the Arduino, a Bluetooth shield and a small battery. When the e-cigarette button is pressed, the conducive tape sends a signal to the Arduino which then connects via Bluetooth to an iPhone app. The app displays smoking statistics and sends a tweet using the @TweetingCiggy Twitter account.
The system is designed to be a tracking device that can help e-cigarette users with their goals of quitting smoking.
According to an article on Fast Co Labs, R/GA sees a partnership with an e-cigarette company as the logical next step for the tweeting e-cigarette. Whether that’s going to happen soon is not clear, but at least we know it can be done.