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UK Hotel Chain Launches Mini Hyper Connected Hotel Rooms [Pics]

Hub by Premier Inn gives customers control over their hotel experience with an app that controls check-in and room temperature.

Daniela Walker
Daniela Walker on July 5, 2013. @emptyofpocket

Whitbread‘s budget hotel chain Premier Inn is known for cheap rooms with just enough design and amenities for guests to feel that they have splurged a bit. Now the company is opening up a sister chain of hotels with the same budget-friendly mentality but with an emphasis on connectivity rather than space.  The Hub by Premier Inn comes with its own app which allows guests to check in online, set the temperature and lighting ambiance and even put the TV on their favorite channel before they arrive to their tiny room, which measure at just 123 square-feet.

The space-efficient rooms are basic in amenities, with a bed that folds into a desk, and en-suite bathroom standing shower but Whitbread claims that Hub’s focus is create compact, quality, affordable accommodation in the city center. The rooms may be slight, but the accompanying hotel app allows guests to dictate their own experience in the small space. Not only can guests remotely control their TV and music, they can link their phone or tablets to stream content on the television and pre-order meals from the downstairs deli.

Set to open in the heart of London next year, the Hub by Premier Inn will provide customers with the smallest, yet most connected hotel room in Covent Garden.

Click below to see some photos of what Hub rooms will look like:

Whitbread

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