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Volkswagen’s Clever Campaign To End Texting And Driving

Volkswagen’s Clever Campaign To End Texting And Driving
Advertising

Being on the phone while in the car could land you in the trauma ward, so VW is using the image of predictive text to send the message home.

Ross Brooks
  • 2 july 2013

In an attempt to put a stop to what can be described as the “distracted driving” epidemic, Volkswagon have create a new poster advertisement that aims to highlight the dangers of using your phone while driving.

Dont-text-and-drive-campaign-1

Known simply as “I’m in traffic”, the advertisement was the result of collaboration between VW and  Ogilvy & Mather Cape Town, South Africa.

People who use their phone to text while driving are 23 times more likely to be involved in a crash, compared with those who choose to wait until they reach their destination to send that all important message.

Dont-text-and-drive-campaign-3

Some states have tried to implement laws that would make texting and driving a primary offence – but it would still require someone having their phone in hand when being pulled over. There is the idea of checking someones sent messages for a timestamp, but then it becomes an issue of privacy.

Instead, VW are hoping to appeal to people directly, and make them realise that when choosing to use their phone, they are actually just as likely to end up in trauma as they are send a text that can probably wait.

Dont-text-and-drive-campaign-2

Volkswagen

Image via Dontdrivedistracted.org

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+wellness
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