menu

Warhol Museum Ads Put A Provocative Twist On The Iconic Images Of Summer [Pics]

Warhol Museum Ads Put A Provocative Twist On The Iconic Images Of Summer [Pics]
Advertising

To promote their exhibitions this summer, MARC USA created a campaign that take common images and make them slightly menacing.

Daniela Walker
  • 17 july 2013

There are tell-tale signs of summer: flip flops, burgers and hot dogs, a speedo made of firecrackers…ok, maybe not the latter, but the dangerous swimwear is one of several startling images that ad agency MARC USA has conjured up to promote the summer exhibitions at Pittsburgh’s Warhol Museum. While advertisers always want to play on the almost-universal love of summer, this creative campaign takes iconography of the season and gives them a dark, sometimes uncomfortable twist.

Promoting three exhibitions that feature provocative artists –  musician and visual artist Genesis Breyer P-Orridge, photographer Caldwell Linker and sculptor/tattoo artist Nick Bubash – the campaign serves as both a welcoming and a warning. Says MARC USA creative director Josh Blasingame:

In looking at what unites all these very different artists, we quickly understood that their works are meant to provoke and make you uncomfortable. Our campaign built on that idea by looking at ordinary icons of summer and showing how they could be made more than a little uncomfortable.

warhol_1

The ads, which are styled like vintage postcards with the copy, ‘Must be summer at the Warhol,’ show a different side to summer with images such as a hot dog bun filled with worms, a mouth gag in the pattern of a beach ball and a barbecue-kebab pierced nipple. Eric Shiner, director of the museum, says that while the campaign is not intended to shock sensibilities, he hopes it provokes curiosity. He told the New York Times:

We definitely wanted this ad campaign to say: “We’re going to challenge you. We’re going to provoke you.” We absolutely intend people to look at it and say, “What on earth are they doing at the Warhol now?”

Click the gallery below to see the uncomfortable advertisements below:

Warhol Museum // MARC USA

Advertising
Trending

DIY Kit Lets You Build Your Own Wooden Bike, Boat Or Caravan

Design & Architecture
Culture Yesterday

Messaging Add-On Helps You Correct Your Friends’ Bad Grammar

An iMessage sticker pack will help you copyedit text messages

Automotive Yesterday

Mercedes-Benz Introduces A New Electric Mobility Brand

The separate entity aims to simplify the identification of Mercedes EV products to customers

Trending

Get PSFK's Related Report: Future of Advertising

See All
Mobile Yesterday

Tinder’s New Feature Makes Swiping A Group Effort

The dating app wants to democratize its gestural interaction by buying in to the social polling trend pervasive among millennials

Syndicated Yesterday

Autonomous Garbage Drone Prevents Trash From Reaching Deep Ocean

The solar-powered WasteShark collects refuse closer to the source: the harbor

Automotive Yesterday

Aston Martin Reveals Its Own Luxury Powerboat

The sleek AM37 echoes styling elements from the British brand's sports cars

Advertising Yesterday

An Escort Website Fights Violence Against Sex Workers

The advocacy campaign from McCann aims uncover the human toll of the exploitative industry

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed september 28, 2016

Energy Expert: How American Consumers Are Taking Control Of Their Power Use

Jennifer Tuohy, green tech expert at The Home Depot, discusses green home technologies and developments for renewable technologies in US homes

PSFK Labs september 29, 2016

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Culture Yesterday

LIFE Magazine Relaunches In Pure VR

The general interest periodical, which ceased publication in 2000, has turned into a portal for virtual reality content

Mobile Yesterday

Reorder This Detox Drink With A Simple Text Message

Dirty Lemon is streamlining its communication by letting customers place orders, ask product questions and request help exclusively through chat

Op-Ed Yesterday

The Future Of The American Workforce Requires Unbundling College Education

President of JetBlue Technology Ventures: developing corporate education programs for non-traditional students

Retail Yesterday

Gilt’s Pop-Up House Is The Kind Of Store You’ll Want To Live In

The New York City townhouse plays host to the latest in retail inspiration, curation, and lifestyle activation (and some libations, too)

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Mobile Yesterday

Registering To Vote Is Now Just A Text Away

A new bot aims to mobilize underrepresented groups this election season through SMS and Facebook Messenger

Africa Yesterday

Virtual Reality Game Gives Lessons About Emergency Birth Care

LIFE is a serious tool that takes advantage of new technology to help save lives

Luxury Yesterday

Shoe Repair Has Moved Onto Your Phone

Cobbler Concierge is an on-demand service to get your footwear fixed online

No search results found.