New American Express Card Earns Gamers Digital Points
A partnership with Riot Games brings in-game rewards to 'League of Legends' players through a system called RP+.
- 13 august 2013
American Express and digital agency ROKKAN partnered with Riot Games to bring in-game rewards to League of Legends players with the AmEx Serve Prepaid Account. This enhances the gaming experience using a reward-based system called ‘RP+’ which awards the virtual currency Riot Points.
Riot Points are used to buy in-game items and players can get them for signing up, making purchases with the AmEx card in real-life, linking it to a direct deposit account, and loading $20 to their account. Gamers who sign up for RP+ have the option to receive a customized League of Legends card with their choice of character and original art from the game.
The AmEx Serve Prepaid Account allows cardmembers to transfer money between fellow players who also have an account, free of charge. They also benefit from direct deposit, bill pay and free cash withdrawals at MoneyPass ATMs. Stefan Happ, SVP, US Payment Options for American Express, said:
Riot Games is passionate about serving their players and giving them avenues for enhancing their gaming experience. Together we’ve been able to create a great co-branded product with a unique rewards program that will help League of Legends players earn Riot Points whenever they use their Card to make qualifying purchases.