Clothing Line Makes Wearer Invisible To Drones

Clothing Line Makes Wearer Invisible To Drones

New Museum's pop-up gift shop sells design objects to protect your personal privacy in a world of consistent surveillance.

Laura Chase
  • 23 august 2013

Privacy is a top concern amongst internet users. They face daily threats from both private companies and government institutions. How can surfers preserve their private space when all their online behavior is observable? One way is to make oneself invisible to drones and other satellite imaging software, the rationale being: if they can’t see you, they can’t see what you’re doing.

Artist Adam Harvey intends to provoke discussions about privacy with an art and design project that aims to raise awareness of advanced forms of surveillance such as UAV’s (Unmanned Aerial Vehicles), colloquially known as drones, by creating counter-surveillence items with the collaboration of fashion designer Johanna Bloomfield. Their ‘anti-drone wear’ collection is inspired by the Muslim burqa and the scarf. As Harvey explains on this website, “conceptually, these garments align themselves with the rationale behind the traditional hijab and burqa: to act as the veil which separates man or the world from God, replacing God with drone.”

Among other items that will be exposed during this pop-up “Privacy Gift Shop” that will take place in the New Museum, in New York  from August 28th to September 22nd you can also find “OFF Pocket” which blocks incoming and outgoing calls, a redesign of the I Love NY t-shirt with an optical character resistant font illegible to the NSA and a Metal Dollar Bill to shield your wallet from RFID (Radio-frequency identification) deciphering.


Also on Harvey’s website you can find CV Dazzle a camouflage from face detection system and Camoflash, an anti-paparazzi clutch or a DNA Spoofing tutorial.


In a press release Harvey explained his amaze on why an intelligence agency requested to publish his art work in a classified document:

In 2013 I received an inquiry from an intelligence agency to publish my artwork in a classified document. I obliged but was frustrated by the odd request. Was I a suspect or an inspiration? And what does it mean for an artwork to become classified intel? Beguiled, I imagined a way to make my work as accessible and unclassified as possible. The result of that inquiry is the Privacy Gift Shop. It’s my vision to bring privacy and counter surveillance ideas to a wider audience and engage in discussions about how art, design, and creativity can play a role in protecting privacy.”

People in Afghanistan or other war conflict areas are regularly watched by drones. Paradoxically, these garments made with an exterior coat of silver cost between $500 and 2,300 dollars each, which makes them not affordable to the people who most would need them. But as Harvey expresses in an interview with The World “privacy is a luxury item, and this light weight armor is mostly designed for a “fashionable paranoid.”

Adam Harvey

Images from Adam Harvey


Dubai And The Future Of Humanitarian Design

Design & Architecture
Work Today

Community Builder: How to Hack Slack

Claire Wasserman, Founder of Ladies Get Paid, describes how she's using an internal team communication tool to build a network of thousands

Food Today

This Beer Was Brewed Just For Scotch Drinkers

Highland Park Scotch Whisky & Sixpoint Brewery have teamed up to create two limited-edition pairings for New York City boilermakers


Get PSFK's Related Report: Future of Automotive

See All
Mobile Today

Let An AI Librarian Help Sort Your Digital Bookmarks

A new app uses machine learning to help organize your virtual life

Mobile Today

Pizza Hut Tattoo Lets You Place An Order From Your Body

The latest gimmick from the fast-food chain is a tattoo-like sticker that lets customers get delivery with a simple tap on their arm

Related Expert

Julie Bornstein

ecommerce, fashion

Travel Today

Reinvented Bicycle Inspired By Supercar Design

The yellow bike based on a Lamborghini has sharp edges and an aluminum alloy frame

Health Today

Health Platform Gives Perspective On Your Weekly Habits

Gyroscope is a new wellness app that works by amalgamating data about your life into beautifully designed visuals

Beauty Today

Korean Beauty Brand Uses VR To Let Customers Pick Their Ingredients

Innisfree created a unique experience for its Shanghai Disneyland customers with a virtual reality trip to select what goes into their purchase


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Today

Fitness Advocate: Paving The Future of Workouts With Audio

Ethan Agarwal, CEO of Skyfit, shares how he's democratizing access to boutique fitness classes through an app

PSFK Labs october 21, 2016

PSFK Picks: Top 5 Performance-Enhancing Wearables

Our new report looks at innovations pioneering the future of performance through intelligent activewear and predictive analytics

Arts & Culture Today

3D-Printed Creations Resemble Floating Paper Outlines

Japanese design firm Nendo's exhibition features works that look like sheets of material being folded, torn, and crumpled

Technology october 21, 2016

Concept Camera Designed To Only Take Unique Photos

Camera Restricta is tool that prompts photographers to only capture one-of-a-kind images

Technology october 21, 2016

Fragrance Will Release The Smell Of Data If Your Private Information Is Being Leaked

The device is designed to create a physical cue for the potential dangers lurking online

Retail october 21, 2016

LYNK & CO Is A New Auto Brand That Promises Mobile Connectivity On Wheels

Online access and mobility sharing are driving the company to disrupt the auto industry

Gaming & Play october 21, 2016

Nintendo’s New Console Pushes For Portable Gaming

The Switch allows gamers to seamlessly play on the go by themselves or with friends

Travel october 21, 2016

Become A Citizen Of The First Nation In Space

Asgardia is a new concept for a floating society above Earth

Entertainment october 21, 2016

Speaker Displays Song Lyrics As Music Is Played

The device is able to generate the graphics on a translucent screen and retrieve the words from a connected database

AI october 21, 2016

Travel Assistant Scans Your Emails To Make Planning Easier

This AI add-on will sync with your inbox and sends reminders to make sure you don't miss anything important

No search results found.