Yves Guillemot, CEO of game developer Ubisoft, wants to let viewers control the plots of TV shows, like players control what happens in a video game. Bloomberg reports that he hopes to increase audience involvement and imagines a future of interactive TV.
Ubisoft’s Raving Rabbids has been turned into a cartoon which debuted this month in the U.S. on the Nickelodeon cable channel. Guillemot has said the next step would be to link this show to a second screen to let viewers steer the plot.
The new generation of consoles, like the PS4 and the Xbox One, bring technology to the market that producers could use to give viewers more control in future. Guillemot said in an interview:
Game consoles could help make TV smarter. The point is to make the audience more involved, by letting it decide what happens on-screen, for example. That’s something the video-game industry is very familiar with.