Augmented Reality Ice Cream Carton Puts On A Violin Concerto [Video]

Augmented Reality Ice Cream Carton Puts On A Violin Concerto [Video]

Letting your ice-cream sit for a few minutes before eating it gets a little bit easier with this app

Ross Brooks
  • 2 august 2013

Häagen-Dazs has just announced the their own Häagen-Dazs Concerto Timer, the first iOS mobile app that will integrate 3D Kinect technology with video data, resulting in an augmented reality experience just for ice-cream enthusiasts.

The app features two-minute-long music concertos that help consumers understand the exact amount of time needed to prepare their ice cream in order to get the full effect in terms of flavor and consistency. Letting your ice-cream get soft is technically known as tempering, and ensures that you’re able to taste all of the premium ingredients and craftsmanship that has gone into each tub of Häagen-Dazs.


The augmented reality aspect of the app is that you’re able to watch the performance of Bach Inventions No. 14 performed straight from your phone by a violinist and cellist. This process also makes it easier to hold yourself back from the ice-cream while it softens.

Here’s a look at the app in action:

Häagen-Dazs Concerto Timer


Transformable Table Maximizes Utility In Small Spaces

Design & Architecture
Syndicated Today

How Fashion Became All About Fonts

Why a new wave of designs have put typography front and center on your clothing

Retail Today

GM And Audi Are Experimenting With Car Rentals In SF

The automakers are trying something new to capture the segment of urban dwellers who don't want to own a car


Get PSFK's Related Report: Future of Automotive

See All
Travel Today

This Vertical Forest Hotel Will Improve The Air Around It

An architectural firm is creating a lush mountain lodging in China with so much greenery that it will actually clean the atmosphere

Europe Today

This Company Believes Insects Can Provide Biofuel To Power Our Future

A Polish group is testing out a new factory concept that can provide a source of renewable energy, and even serve space missions

Technology Today

Music Venue Caters To Virtual Reality Events

Boiler Room has launched the first VR hub for content creators to capture special footage for the masses

Gaming & Play Today

Automated Chessboard Lets You Play Against Anyone In The World

Square Off is an AI-powered board that can move the pieces on its own


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Today

Creative Leadership Expert: Experiencing A Seismic Shift From Brand Loyalty To Interface Loyalty

Marc Shillum, founder of Chief Creative Office, explains why product designers must rethink the way they capture consumer attention

PSFK Labs Yesterday

The Keys For Exceptional Performance On And Off The Field

PSFK Labs' new report highlights five important insights for businesses to perform better than the competition

Technology Today

Contraband Recorder Helps Those In Need Capture Captive Conversations

Designer Marianna Mezhibovkaya created the device to help prison inmates capture crucial evidence of abuse

Advertising Today

A Compelling Brand Purpose Is Never Born In The Boardroom

Strategist and Designer Anna-Rae Morris shares why she believes all brands exist for a reason, and how Snapchat has upended our behavior

Fitness & Sport Today

Editorial Roundtable: The Xs And Os Of Performance-Enhanced Sports

WHOOP, ShotTracker, Rithmio, PlaySight, STYR Labs, EverybodyFights and Lift / Next Level Floats explain that we're only at the iceberg's tip of performance enhancement

Retail Today

Kodak’s Smartphone Is Inspired By A Retro Camera

Ektra is an Android phone with a powerful lens aimed at photographers

Sustainability Today

Modern Home Created Entirely Out Of Modular Shipping Crates

A project in Ecuador used the ubiquitous material to design a spacious and industrial-chic house

Retail Today

Retail Concept Offers Food Hall Inspired Space For Online Brands

The store will offer a lower cost way for internet entrepreneurs to try physical retailing

Advertising Today

Disney Retells Beauty And The Beast On Snapchat

In a partnership with LACMA, the entertainment platform drew from over 130,000 works in the museum's collection

No search results found.