Piers Fawkes: What Are The Best American Brands?

Piers Fawkes: What Are The Best American Brands?

What are your favorite Made-In-America companies that for years delivered great products that set themselves apart?

Piers Fawkes, PSFK
  • 25 august 2013

Earlier this week I appeared as a judge for the Made In America pitch night where start-ups and small manufacturers pitched their products with the hope that they will be sold at Rachel Shechtman’s STORY shop in Chelsea. As I prepared to sit alongside creative leaders including Made Movement’s Alex Bogusky and STORY founder Rachel Shechtman, I had been thinking a lot about great, admired American brands.

But who are these Made-In-America brands? If you take a moment to get past the muscle-memory response of thinking of certain soda brands, beer companies and car companies, I believe that there are some incredible American companies that pride themselves with fantastic quality while making their product in the USA. Ones that many of you grew up with, others that we discovered along the way.

I am doing some research and I would love to get your suggestions in this Google Form on great all-time American companies. We are not looking for that soda or beer or fast food brand that has spent too many marketing dollars waving flags, we’re looking for that company that has set itself apart not through advertising spend but for many years by delivering a great Made-In-America product that set itself apart from the competition.


I am thinking about brands like Friedrich who make the superior air-conditioning units, Weber who produce what people believe are the best grills out there, Boar’s Head who have fed the deli-goers for decades, even brands that bubble on the edge of pop-culture like John Deere. The companies who are out there deep in the country – and I especially want to think about brands that have been around for over 25 years to prove their quality.

Would you complete this simple survey in a Google Form and I will use your answers to create a report on the best American brands out there today.

… if you click ‘See Previous Responses’ after you submit the form (you may have to scroll up) – you can see everyone else’s answers. Also, you don’t have to be American to take this survey – or even live in the US. You all experience great Made-In-America brands wherever you live.

[img ref]


PSFK's Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Brand Development
Media & Publishing Yesterday

CNN Launched An Entire Drone Division Of Their News Network

CNN AIR incorporates aerial footage into the corporation's ongoing news coverage

Advertising Yesterday

Uber’s Breathalyzer Cards Let You Know If You Are Sober Enough To Drive

A new campaign from the ride-sharing service raises awareness about the importance of a safe trip home


Get PSFK's Latest Report: Future of Retail: Technology Primer

See All
Design Yesterday

Milk Proteins Could Be The Packaging Material Of The Future

A newly discovered casein-based alternative is biodegradable, sustainable and even edible

Technology Yesterday

Intel’s New System Will Help Technology See And Understand The World

Joule is a tiny board for developers designed to bring powerful computer vision to cheap and easy-to-make prototypes


Mike Moloney

Creative Filmmaking

Design Yesterday

This LA Hotel Is Designed Specifically For Cocktail Drinkers

The Walker Inn is a new Los Angeles "Bed and Beverage" experience that offers guests an intimate setting for their night cap

Education Yesterday

Bringing Virtual Reality And Telepresence Robotics To E-Learning

This Learning Management System is embracing new technologies to reallocate teaching resources to where they should be going

Advertising Yesterday

Interactive Art Exhibition For Dogs Provides Endless Fun

Installations created by artist Dominic Wilcox are based on activities loved by canines, such as fetching tennis balls and splashing in water


Future Of Work
Cultivating The Next Generation Of Leaders

PSFK Op-Ed Yesterday

Retail Expert: What Sustainability Means To The Millennial Generation

Jo Godden, Founder of RubyMoon, discusses how brands can limit their environmental impact worldwide

PSFK Labs august 24, 2016

PSFK’s Workplace Vision: The Annual Review Becomes An Everyday, Collaborative Activity

Our Future of Work vision is a web-based platform through which teams can collaborate on and monitor performance reviews across all channels, ensuring a happier workplace

Beauty Yesterday

Design Your Own Custom Watch Faces

Customize your wrist device with Garmin's new app that lets you display personalized images or patterns

Syndicated Yesterday

How The Olympics Taught Us Lessons In Cloud Analytics

Dan Vesset, group VP for analytics and information management at IDC, tells how cloud-based business analytics support decision-making

Arts & Culture Yesterday

Artist Shuts Down Sexist Comments By Turning Them Into Images

Rora Blue explores social stigma in a photo series titled 'Handle With Care'

Arts & Culture Yesterday

Japanese Face Wash Creates A Perfect Rose Every Time

Kanebo's latest addition to the Evita line includes an application that dispenses cleanser in the shape of a flower

Mobile Yesterday

Twitter Bot Will Warn You If You Are A Troll

An online tool developed out of Intel's Hack Harassment movement helps filter out or notify cyber bullies


Innovation Debrief: Boston
Business Concepts Born In 'The Hub'

Retail Yesterday

Passengers Can Now Earn Airline Miles For Sharing Their Location Data

The Frequent Flyer app measures background data and gives travelers points that can be exchanged for tickets with participating airlines

Advertising Yesterday

The NBA Is Releasing Two Original Shows To Stream On Twitter

The sports league announced a deal that demonstrates an interesting expansion of its content strategy

Automotive Yesterday

Cadillac Concept Shows A Future Design Direction

The flagship sedan reveals the brand is continuing to hone and refine its luxury aesthetic

No search results found.