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Special Font Allows The Blind & Fully Sighted To Read Out Loud Together [Video]

Special Font Allows The Blind & Fully Sighted To Read Out Loud Together [Video]
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BBDO has created a storybook featuring a combination of braille and the alphabet.

Yi Chen
  • 30 august 2013

Thailand Association of the Blind recently approached BBDO Proximity with a unique and difficult brief: How do you create equality for a blind and fully sighted person when it comes to reading?

The agency created ‘The Storybook for All Eyes’ that involved developing a special font where children of any vision can read out loud together. The font combines braille with the English alphabet. In addition, illustrations in the book were embossed with a hidden image for the visually impaired to discover.

Storybook-for-all-Eyes-braille-alphabet

The aim of the storybook was to change people’s behavior and attitude when it comes to how visually impaired people are perceived. Rather than seeing it as a handicap, the Thailand Association of the Blind wants to highlight that there are ways to make learning equal for children with any sight-abilities.

Watch the video below:

Thailand Association of the Blind

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