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Cadillac Elmiraj Concept Hints At A Refined Brand Design Future

The two door grand coupe shows what a next generation luxury performance car from Cadillac might look like.

Dave Pinter
Dave Pinter on August 16, 2013. @DavePinter

Cadillac has once again chosen the annual Pebble Beach Concours D’Elegance classic car show to debut their latest concept vehicle. Two years ago, the brand generated a lot of buzz when they unveiled the Ciel Concept, a low slung four door convertible. For 2013, Cadillac offers the Elmiraj Concept, their take on a modern two-door grand coupe.

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Cadillac says the Elmiraj represents a vision of how the brand merges performance and luxury with forward looking styling. The proportions of the car stick to the classic coupe formula of short front overhang, long hood and tiny rear deck. Overall, the exterior of the car is about sweeping lines and clean surfaces. Cadillacs’ signature vertical headlights and taillights are more understated. A large front grille carries Cadillac’s revised shield emblem, now free of the surrounding crest.

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While the Elmiraj represents a possible look a Cadillac’s future design direction, it does bring with it some elements of the past. Power comes from a traditional V8 engine. The speedometer and tachometer on the instrument panel are analog. Even the styling was influenced by the 1967 Cadillac Eldorado. The Elmiraj will be shown next in New York City and PSFK will have a follow up report with more details and photos next week.

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Dave Pinter is a senior editor at PSFK and focuses on automotive, design and retail news plus NYC culture. Dave is also a New York based concept designer.

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