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New Coke Ad Fights Unhealthy Reputation [Video]

New Coke Ad Fights Unhealthy Reputation [Video]
Advertising

The beverage brand's Happiness is Movement campaign encourages people to lead healthy and active lives.

Leah Gonzalez
  • 13 august 2013

Beverage brand Coca-Cola has a new campaign encouraging people to live active and healthy lives.

The campaign is called Happiness Is Movement and the video features animatronic wooden puppets moving around, running, dancing and jumping through a day packed with activities.

The video was directed by Johnny Kelly of Nexus Productions and it shows the happiest moments of one man’s life.

Coca-Cola-Happiness-Is-Movement-2

Watch the campaign video below. How well does it dispel Coke’s reputation as an unhealthy brand?

Nexus Productions

+#advertising
+Advertising
+branding
+coca-cola
+coke
+consumer goods
+fitness / sport
+Reputation Management
+technology
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