The beverage giant utilizes 3D-printing technology to create souvenirs for its customers.
To help promote the launch of its new mini bottles in Israel, Coca-Cola is giving drinkers the opportunity to have a miniature figurine of themselves. The Mini-Me campaign involves a 3D printing lab set up inside Coca-Cola’s Israel factory. Lucky fans are invited to the lab to have their body scanned and later given a 3D-printed mini versions of themselves.
In order to win the figurines, fans must first download a special app and create their own “mini-me.” The app lets users pick outfits, objects, and backgrounds from a wide selection of items.
The campaign is a good example of how companies are utilizing 3D-printing technology to create personalized items for fans and to boost brand awareness. At the start of this year, Nokia encouraged Lumia-users to 3D-print custom shells for the mobile phone.
Watch the promotional video below for the Coca-Cola Mini-Me campaign: