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Coke’s Geo-Fenced Billboards Display Nearby Driver’s Names [Video]

Coke’s Geo-Fenced Billboards Display Nearby Driver’s Names [Video]
Advertising

Personalization campaign puts people's names up in lights.

Ross Brooks
  • 6 august 2013

Following in the success of the global campaign that featured personalized bottles and cans, Coca-Cola Israel and the Tel Aviv-based Gefen Team have decided to take the idea further with personalized billboards.

After entering their name into a special app, billboards would be able to sense a users proximity using geofence technology.  Once detected the billboard will display the user’s name – they also receive a message letting them know that their name is up in lights.

personalized-geofence-billboards-3

The company made use of Israel’s “main billboards,” meaning users would see their names in lights more than once. Even though each time would only be a few seconds, or minutes of fame, the app’s popularity proved that it was enough for people to get involved – it reached 100k downloads and ranked #1 in Israel’s app store.

Coca-Cola

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+personalization
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+technology
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