Personalization campaign puts people’s names up in lights.
Following in the success of the global campaign that featured personalized bottles and cans, Coca-Cola Israel and the Tel Aviv-based Gefen Team have decided to take the idea further with personalized billboards.
After entering their name into a special app, billboards would be able to sense a users proximity using geofence technology. Once detected the billboard will display the user’s name – they also receive a message letting them know that their name is up in lights.
The company made use of Israel’s “main billboards,” meaning users would see their names in lights more than once. Even though each time would only be a few seconds, or minutes of fame, the app’s popularity proved that it was enough for people to get involved – it reached 100k downloads and ranked #1 in Israel’s app store.