Street artist Plastic Jesus recently placed plain black boxes on the shelves in five Los Angeles Best Buy stores. Labelled as a ‘Useless Plastic Box 1.2′, they featured realistic-looking information tags and were priced at $99.99.
By covertly placing the fake products amongst tablets and GPS units, he hoped to inspire people to think about the rationality of their obsession with high-tech gadgets. The faux devices were described as another gadget you don’t really need.
The product label stated that it wouldn’t work once you got it home, there was a new model out in four weeks, and the battery life was too short to be of use. It also read, “There is no warranty with this piece of crap. If you are dumb enough to buy it you deserve all you get.”
“A few stores were affected and the boxes were removed immediately,” commented Best Buy spokesman Jon Sandler. “We are flattered that Best Buy is so top of mind for Mr. Plastic Jesus, and are happy that he presumably had the opportunity to witness our expert Blue Shirts and Geek Squad members in action. Hopefully he also had the chance to check out our fabulous back to school deals.”
Click through to see pictures of the ‘Useless Plastic Box 1.2′ product bombing: