Unique City Guide Leads To An Internet Scavenger Hunt

Unique City Guide Leads To An Internet Scavenger Hunt

Online retailer oki-ni has launched a 5-part guide to Paris, each section curated by a brand offering their take on different aspects of the city.

Emma Hutchings
  • 27 august 2013

Luxury e-tailer oki-ni has launched a 5-part Paris City Guide, with each section curated by a brand or designer with an intimate knowledge of the city. Rick Owens offers his take on art galleries, Paul Smith covers food spots, Acne curate a section on bookshops, Veja looks at sustainable stores and Maison Martin Margiela reveal their places of interest.

Illustrations for the guide have been created by recent graduate Emily Rose Rough. Tablet Hotels have contributed a special hotel recommendation for each designer’s theme.

Unique City Guide Leads To An Internet Scavenger Hunt

The boutique hotel specialists are also offering a prize for the competition running parallel to the City Guide. The winner will get a 4-night stay for two at L’Hotel in Paris, along with a £2,000 oki-ni spending spree.

The oki-ni x Tablet Paris City Guide Competition will take users on a tour of some of oki-ni’s favorite websites, including PSFK. Participants need to answer questions based on the guide’s different sections, and each partner site provides the answer in its archive of articles.

Once the answer has been found, users will be directed to a dashboard where they can enter it for one chance to win. Each correct answer will give them an additional chance to win, stacking the odds in their favor. The ‘Paul Smith’s favorite food spots in Paris‘ section (PSFK’s partner) will be released on August 27th.



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