Sonic drive-in restaurants has deals in place with a few universities to market their football teams on its food.
College Bowl mania has become part of burger culture now. Sonic, the Oklahoma City-based chain of drive-in restaurants announced plans to stamp burger buns with team logos as well as feature deals with universities from Oklahoma, Texas and Louisiana. For instance, The University of Louisiana’s cheeseburger, otherwise known as the ‘Ragin’ Cajun Bulldog Burger’ is topped with a spicy Tabasco mayo and Pepper Jack cheese.
Each school has a signature sandwich tailored to its regional fan base with the team’s logo emblazoned on the top bun. Not to worry, every logo is made from a tapioca starch and three USDA-approved food colorings. They are steamed directly onto burger buns from wax paper right before the burgers are served. Seems as though, Sonic is looking to be the tailgating favorite this upcoming college football season.