menu

Vending Machine Gives Free Beer For Doing Nothing

Vending Machine Gives Free Beer For Doing Nothing
Advertising

If you can't take a break on your own, 'Amstel Pause' encourages you to rest for 3 minutes.

Kyana Gordon
  • 12 august 2013

It can be hard to take time away from your work especially in the middle of a deadline, but nothing relieves stress or ignites new ideas better than a short break. To persuade people to steal away, Amstel Bulgaria and creative agency Next-DC created ‘Amstel Pause’, a vending machine rewarding people with free beer for doing nothing. Unlike other brand street executions that ask passersby to trade Facebook likes, draw or even yawn, Amstel encouraged thirsty participants to take a three minute break to clear their minds.

An average of 84 people took part each day with a total of 1,344 beers dispensed, resulting in 4,032 minutes (more than 67 hours) of rest. Watch the free beer vending machine in action below.

Amstel Bulgaria

+#advertising
+Advertising
+Europe
+Facebook
+fashion / apparel
+technology
+work
Trending

Experience The News In Virtual Reality

Arts & Culture
PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

No search results found.