Vending Machine Gives Free Beer For Doing Nothing

Vending Machine Gives Free Beer For Doing Nothing

If you can't take a break on your own, 'Amstel Pause' encourages you to rest for 3 minutes.

Kyana Gordon

It can be hard to take time away from your work especially in the middle of a deadline, but nothing relieves stress or ignites new ideas better than a short break. To persuade people to steal away, Amstel Bulgaria and creative agency Next-DC created ‘Amstel Pause’, a vending machine rewarding people with free beer for doing nothing.¬†Unlike other brand street executions that ask passersby to trade Facebook likes, draw or even¬†yawn, Amstel encouraged thirsty participants to take a three minute break to clear their minds.

An average of 84 people took part each day with a total of 1,344 beers dispensed, resulting in 4,032 minutes (more than 67 hours) of rest. Watch the free beer vending machine in action below.

Amstel Bulgaria

PSFK Writer Kyana Gordon