menu

Honda’s Light And Sound Installation Recreates Record-Breaking Race [Video]

Honda’s Light And Sound Installation Recreates Record-Breaking Race [Video]
Advertising

Ayrton Senna’s 1989 lap becomes the focus of the brand’s new short.

Lara Piras
  • 2 august 2013

Honda pays tribute to Formula 1 racer Ayrton Senna’s record-breaking race time in 1989 in the new ‘Sound Of Honda’ clip. To create the story the team pulled data from the race and audio from the driver’s car and recreated the famed lap with networked speakers connected with lights placed along the track.

A2

The set-up recreates the entire lap using telemetry, sound and light and without physically having a race-car or driver. The short is sure to be emotional for racing devotees as Senna tragically died in a race in 1994.

Watch the genius video below:

Honda

+#advertising
+Advertising
+Automotive
+campaign
+clip
+Entertainment
+film
+Formula 1
+Honda
+Innovation
+IoT
+light
+race car
+SENNA
+short
+Sound
+sport
+Sports
+Sports & Fitness
+technology
+tribute
Trending

Upscale Delivery Service Points To The Future Of The Cannabis Industry

Luxury
NEW TREND REPORT


RETAIL SNAPSHOT IN LA

A neighborhood-by-neighborhood guide to the city's retail experiments.

DOWNLOAD TODAY

PSFK EVENTS


PSFK 2017 Conference

Ranked #1 of the Most Innovative Conferences of 2016 by Inc. Magazine


BUY YOUR TICKETS, MAY 19

Health february 24, 2017
Mobile february 24, 2017
No search results found.