SnapMyAd is a new free app synched with the social media giant Instagram that offers gifts in exchange for using people’s shots in the companies’ ad campaigns. Users simply sign in with their Instagram accounts and apply existing images to the app. They then search which brands to interact with and are given prizes including Amazon gift cards and magazine subscriptions.
The benefits for brands getting involved with this new wave of interaction are endless. Companies will have the right to use the imagery in campaigns giving them a more interactive and accessible approach, and will also bring the consumer closer to the brand, allowing them to have their say and input in future advertisements and campaigns. Once users and brands have exchanged prizes, the brand involved can then send ads to their contact details pushing the interaction and involvement even further.