How Facebook’s Newsfeed Is Getting Smarter

How Facebook’s Newsfeed Is Getting Smarter

New algorithm will reduce the amount of spam in your feed.

Ross Brooks
  • 26 august 2013

Not everyone on Facebook is there with pure intentions, some pages use image spam to attract likes on stolen, and often low-quality content – then redirecting traffic to external sites which make money from Google ads.

The company has plans to make life difficult for image spammers by changing their feed algorithm for pages. According the company, the change will “ensure that the organic content people see from Pages they are connected to is the most interesting to them.”

The criteria for what is considered high-quality content is as follows:

  • Is this timely and relevant content?
  • Is this content from a source you would trust?
  • Would you share it with friends or recommend it to others?
  • Is the content genuinely interesting to you or is it trying to game News Feed distribution? (e.g., asking for people to like the content)
  • Would you call this a low quality post or meme?
  • Would you complain about seeing this content in your News Feed?

The new algorithm uses machine learning to asses a whole host of different factors, which can be used to determine the importance and placement of pages in user’s news feeds.


Early testing showed a greater number of “likes” and more engagement, both promising signs as it means fewer people are hiding pages from their feeds or ignoring them altogether.

Once put in to place across the entire social network, the chance could mean more attention-worthy content, and less frustrating updates that you can’t seem to get rid off.

Image via Android Authority and Hamburg University


The Story Behind How LYNK & CO Created A Car Brand From Scratch

Technology Today

Google’s Gyroscopic Camera Lets You Shoot VR Content On Android

The experimental device called Sprayscape takes photos inside a sphere to create 360-degree virtual images

Syndicated Today

Why Fashion Labels Are Moving Away From Overt Branding

New research suggests brand are shying away from logos and flashy displays


Get PSFK's Related Report: Future of Automotive

See All
Fashion Today

Scientists Have Developed A Furry Wetsuit Material Inspired By Beavers

MIT researchers created the lighter and warmer fabric to maximize speed in the water and to keep swimmers dry

Related Expert

Gunther Sonnenfeld

Social Listener, Multi-Platform Storyteller

Advertising Today

Coca-Cola Has Created A Custom Gaming PC

Maingear developed a computer featuring a fully functional coke bottle water-cooling reservoir

Social Media Today

Chipotle’s New Weekly Show Broadcasts Over Snapchat

The Mexican fast food brand is trying to build goodwill with high school and college students through the social media platform

Media & Publishing Today

The NBA Is Filming Live Games With A Special Camera Just For Your Phone

Subscribers to League Pass can now access a feature called Mobile View, which is shot to be optimized for phones and tablets


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Yesterday

General Electric: Lighting’s Impact On Sleep Is More Than The Off Switch

Jeff Patton, General Manager of Connected Home Products at GE Lighting, uncovers how lighting technologies can affect our sleep cycles

PSFK Labs october 25, 2016

The Keys For Exceptional Performance On And Off The Field

PSFK Labs' new report highlights five important insights for businesses to perform better than the competition

AI Today

Film Touchingly Portrays The Challenge Of Relying On AI To Combat Loneliness

Director David Wilson takes viewers on a journey of the benefits and ultimate deficiencies of replacing human interaction with robots

Travel Today

Delta Lets Flyers Track Their Luggage From The Airplane To The Airport

The airline's new app allows customers to see exactly where their baggage is throughout their journey

Food Today

Chef Turns Invasive Species Into Delicious Sushi

Creator Bun Lai is adapting strange new ingredients for his menu, which responds to the ecological impact of overabundant creatures in the local environment

Gaming & Play Today

Build Your Own Subway System In This Minimalist Game

Mini Metro lets you design your own fully functional transit network, simulating the flow of urban commuters with pared-down visuals

Work Today

Keyboard Designed To Help Women Use More Assertive Language

The device is a commentary on gender roles in the workplace, and features easy access to "power verbs" that help reinforce a habit of being direct in writing

Arts & Culture Today

Spanish Artist Dreams Up What Animals Would Look Like In Modern Clothing

Yago Partal's portraits depict the fantasized style preferences of creatures worldwide, from an Arctic wolf to a zebra

Fitness & Sport Today

New Data Technologies Make Hyper-Personalized Training A Reality

The Sports Debrief from PSFK Labs looks at how analytics tools are being developed to optimize human performance across all industries

Technology Today

IBM Watson Helps Grammy-Winning Producer Craft An EP

The computer system's data technology generated musical scores for Alex Da Kid's first solo project

No search results found.