For the first time since prohibition, Jack Daniel’s is breaking ground on a new distillery. The whiskey company will be opening a $100 million location to add to its factory in Lynchburg, Tennessee to respond to the worldwide increase in demand for whiskey and bourbon.
Jack Daniels had its most profitable year-to-date last year, selling over 11 million cases globally, up from 7.7 million cases in 2004. The label is the most recognizable US whiskey brand in the world and over half of its sales are outside of the United States, selling in over 150 countries. With steady growth for the past decade, with a 9% rise in global sales last year, it was determined a second production facility including more warehouses for storing the whiskey was needed. Jeff Arnett, the seventh Master Distiller in the brand’s history told The Daily Mail:
It’s a good time in the whiskey industry, and our future prospects look really good. We don’t want to find ourselves without any additional throttle, if we need it. This will basically secure that we’ve got the ability to give Jack Daniel’s to all of those who want Jack Daniel’s for years to come.