Fans get to accompany the pop idol through her daily life using the WhatsApp chat platform.
The pop singer’s latest music video gives fans a chance to see what she gets up to throughout the day – whether its working out, taking a bath, or even using the toilet.
Made using the mobile messaging app WhatsApp, the video is being released to promote Katy Perry’s latest single, Roar. Much like a lyric video, the WhatsApp video makes extensive use of song lyrics sent as texts and message between friends, as well as a healthy does of emojis.
If you’re desperate for more – it’s safe to say there will be a follow-up video featuring the singer in some kind of situation other than her daily life
In the meantime, it’s a pretty creative use of the mobile messaging platform which currently boasts an active user-base of more than 300 million people a month.