As the line between media and marketing continues to blur, London department store Liberty will be featured in a new three-part TV documentary called Making Liberty. The 138-year-old institution has opened its doors to a camera crew to film what goes on behind the scenes.
The show is set to air on Channel 4 in the UK this fall before being distributed internationally. It was inspired by the BBC series Inside Claridge’s, which revealed the inner workings of the famous London hotel.
The documentary will follow the retail team as they prepare for the Christmas season, focusing on managing director Ed Burstell and head of marketing and communications Kate Brindley, along with other members of the Liberty family and the designers. Burstell told WWD:
I think it will come out as a nice balance of the store’s family values and culture, but also being very modern and relevant. There’s a real focus on the business of fashion, they will be filming us at all the Fashion Weeks, seeing the strategy and the buying meetings; it will be a balance of that and the people that go into it.