Former McDonald’s President Opens A Sustainable Fast Food Chain
Mike Roberts' Lyfe Kitchen aims to combine natural ingredients with eco-friendly production practices.
Former McDonald’s president and COO Mike Roberts has launched a sustainable fast food restaurant called Lyfe Kitchen in Palo Alto, with a second opening in Culver City later this year. Lyfe Kitchen (which stands for ‘Love Your Food Everyday’) wants to build a sustainable and healthy brand of fast food.
The “lifestyle restaurant” combines natural ingredients with sustainable practices. As their website states:
Great food can do amazing things. It can make you feel better. It can support local farms. Promote sustainability. Reward environmentally sound businesses. Give back to the community. And, best of all, it will make you savor every single bite.
Art Smith and vegan chef Tal Ronnen consulted on the menu, which features dishes containing under 600 calories, made with locally sourced ingredients. They offer options for those who are “Flexitarian. Locavore. Gluten-free. Vegetarian. Vegan.”
The menu also displays a full ingredient list, as well as calorie, sodium, and nut allergy information. Additional locations in California and Chicago are expected soon, with the ultimate aim being to open hundreds of restaurants across the country in the next few years.