Milka are encouraging consumers to share their sweets with others.
As part of their Dare To Be Tender Campaign which aims to encourage tenderness between loved ones, Swiss Chocolate brand Milka have created 13 million chocolate bars each with one corner square missing.
The lucky recipient can decide whether they want to retrieve the missing piece or donate it to one of their loved ones. Eaters can share the piece by submitting the recipient’s address and the wrapped last square is then sent to the chosen one a personalized message.
Watch the video below to find out more:
Milka is set to promote the initiative until February 14, 2014 across TV and online platforms with a TV commercial and an online film.