It’s no secret that shopping can be a fun game (remember the popularity of Mall Madness?) but the launch of Fashion Eye brings the gamification of fashion to a new digital level. The mobile fashion app lets women play against their friends to prove they have an eye for fashion. The pay-off is winning online gift cards so the player can purchase fashion items that they discover directly through the app – thousands of current items from popular retailers and brands, from the couture to the cost-effective. Items are displayed in pairs and players must determine which one is more expensive in the shortest time possible – a fun mental exercise that is a reader favorite in fashion monthlies. The app also gets to know the player, gradually learning the player’s fashion preferences and customizing the user experience to fit their individual style.
The game comes from Fashioholic – a start-up that works exclusively on interactive games for the style-minded consumer. Gingie McLeod of Dindi Design, a veteran industry stylist, leads the Fashion Content team, and ensures that in-house stylists comb through all the items on Fashion Eye to match the latest trends in the marketplace. “Everyone wants to know what the better deal and newest style is, so why not make it fun rather than sales-ey. This isn’t only about shopping. It’s also about playing and winning.” The game is available for free on all iOS and Android mobile and tablet devices.