Rando, a recently launched mobile app from UK digital design studio ustwo, allows users to send and receive photos from random strangers around the world, connecting them for one brief, anonymous exchange. The beauty of the platform lies in its simplicity; anonymity removes the usual social pressures that lead us all to post flattering photos and self-promoting updates, and the image exchange becomes an authentic experience, without the expectations of friends’ comments.
Described by co-creater Steve Bittan in All Things D as “an antisocial app,” Rando intentionally does not allow direct communication or other social features. Users know only where their photo has landed, and are not given any other information about the person with whom they exchange an image.
Ustwo has no plans to monetize or change the anonymous quality of the platform, although a future version may include the ability to rate images. Although certainly not a replacement for image sharing through traditional networks such as Facebook and Instagram, the app offers a refreshingly contained interaction that makes the world feel a little smaller.