Pop-Art Collages Call On New Yorkers To Recycle More [Pics]

Pop-Art Collages Call On New Yorkers To Recycle More [Pics]

A multi-channel public education program in NYC encourages residents to follows the three Rs.

Plus Aziz
  • 9 august 2013

Mayor Bloomberg unveiled a new public education campaign to motivate New Yorkers to recycle as much as possible. As the city’s recycling program receives its largest expansion in 25 years, advertising agency Grey New York created Recycle Everything, a campaign featuring a collage of key recyclable items (bottles, cans, magazines) covered in big brands’ logos. The campaign will introduce some advanced recycling techniques such as residential food composting, electronics recycling, and rigid plastics.

The bigger story here is that government, brands, and major players in media all came together to make the campaign in a cost-effective manner. According to Creativity Online:

Brands from Chobani to PepsiCo to Energizer to Seventh Generation granted the use of their logos in the ads, and media properties like the New York Post, New York Magazine, Time Out and Better Homes and Gardens partnered with the ads. The posters will appear outdoors and in newspapers

In the press conference video below, the mayor asserts that the city will double its recycling rate to 30% by 2017 across the five boroughs and also outlines the mayor’s plan to increase investment in organic food.

Office of the Mayor


Transformable Table Maximizes Utility In Small Spaces

Design & Architecture
Syndicated Yesterday

How Fashion Became All About Fonts

Why a new wave of designs have put typography front and center on your clothing

Retail Yesterday

GM And Audi Are Experimenting With Car Rentals In SF

The automakers are trying something new to capture the segment of urban dwellers who don't want to own a car


Get PSFK's Related Report: Future of Automotive

See All
Travel Yesterday

This Vertical Forest Hotel Will Improve The Air Around It

An architectural firm is creating a lush mountain lodging in China with so much greenery that it will actually clean the atmosphere

Related Expert

Nonny de la Peña

Virtual Reality, Immersive Journalism, Storytelling

Europe Yesterday

This Company Believes Insects Can Provide Biofuel To Power Our Future

A Polish group is testing out a new factory concept that can provide a source of renewable energy, and even serve space missions

Technology Yesterday

Music Venue Caters To Virtual Reality Events

Boiler Room has launched the first VR hub for content creators to capture special footage for the masses

Gaming & Play Yesterday

Automated Chessboard Lets You Play Against Anyone In The World

Square Off is an AI-powered board that can move the pieces on its own


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed october 25, 2016

Marketing Experts: Millennials And The Power Of Cool

'Good Is The New Cool' Authors Afdhel Aziz and Bobby Jones share their 7 principles for branding with a social impact

PSFK Labs october 25, 2016

The Keys For Exceptional Performance On And Off The Field

PSFK Labs' new report highlights five important insights for businesses to perform better than the competition

Technology Yesterday

Contraband Recorder Helps Those In Need Capture Captive Conversations

Designer Marianna Mezhibovkaya created the device to help prison inmates capture crucial evidence of abuse

Advertising Yesterday

A Compelling Brand Purpose Is Never Born In The Boardroom

Strategist and Designer Anna-Rae Morris shares why she believes all brands exist for a reason, and how Snapchat has upended our behavior

Retail Yesterday

Creative Leadership Expert: Experiencing A Seismic Shift From Brand Loyalty To Interface Loyalty

Marc Shillum, founder of Chief Creative Office, explains why product designers must rethink the way they capture consumer attention

Fitness & Sport Yesterday

Editorial Roundtable: The Xs And Os Of Performance-Enhanced Sports

WHOOP, ShotTracker, Rithmio, PlaySight, STYR Labs, EverybodyFights and Lift / Next Level Floats explain that we're only at the iceberg's tip of performance enhancement

Technology Yesterday

Microsoft’s New E-Paper Sticky Note Runs On Ambient Light

Researchers have developed the first e-ink display powered entirely by office bulbs

Sustainability Yesterday

Modern Home Created Entirely Out Of Modular Shipping Crates

A project in Ecuador used the ubiquitous material to design a spacious and industrial-chic house

Retail Yesterday

Retail Concept Offers Food Hall Inspired Space For Online Brands

The store will offer a lower cost way for internet entrepreneurs to try physical retailing

No search results found.