menu

Creating Something From Nothing: Making Real-World Objects From Experiences

Creating Something From Nothing: Making Real-World Objects From Experiences
Advertising

From websites you can bike through to sculptures of air travel, making experiences 'real' could help ground us against digital overload.

PSFK Labs
  • 29 august 2013

A general trend of the digital age has been the drive to log and digitize everything. Photos, writing, music, memories and even body language are now stored on computers for ease of sharing, instant nostalgia and posterity. Increasingly we have been driven by behaviors often referred to as ‘life logging’ or ‘life caching’ to quantify our physical bodies and health, while posting our details on our feelings to Twitter and Facebook. It would seem as if the value of physical artifacts related to significant events and experiences in our lives is diminishing in a time dominated by digital sharing.

Not so for everyone. Some brands and artists have turned this around and have used digital technologies to create real-world objects from non-tangible experiences that could previously only be captured through writing or audio/visual recording. Putting what this means in terms of sustainability and resource use aside, there’s something to be said for physically holding a plane trip or cycling through a website that simply can’t be properly articulated in 140 characters.

Toyota Africa designed a 1.8-km cycling track that recreates the Toyota RAV4 product site with sensors, special mechanisms and Wi-Fi that people can bike along. Suspended wooden panels acted a physical ‘menu bar’ for different sections of the site such as Models, Design, Safety, Interior, and Book a Test Drive. Riders could hit wooden buttons along the trail that made physical ‘pop ups’ appear with information on car features as the cyclists went through the different ‘web pages.’ A clever ‘refresh’ button at the end of the course sprayed them with a gentle mist of cooling water.

Although it functions as an advertising campaign, this exhibition perfectly captures the values of a segment of people (some might call them Luddites) who choose to be offline in their free time. Now, instead of missing out on the experience of a interesting or informative website, they can go experience it for themselves in the physical world, not screens or connections necessary.

Continue reading about other unconscious cultural coping mechanisms for future shock on iQ by Intel.

With the help of iQ by Intel, PSFK.com is exploring how technology impacts our lives. iQ by Intel connects readers to the trends and discussions that are moving our planet forward. To read more inspiring stories about how technology is unleashing the world’s human potential to create a better future visit iQ by Intel.



Advertising
Trending

Japanese Face Wash Creates A Perfect Rose Every Time

Arts & Culture
Mobile Today

Get A Better Idea Of How You Are Wasting Your Time

The TouchTime app is trying to revolutionize personal task management by providing detailed insight on how to be more efficient

Culture Today

London Telephone Box Repurposed As A Tiny Mobile Repair Shop

Tools and supplies to replace broken screens or damage are neatly stowed away in these micro-workrooms

Trending

Get PSFK's Latest Report: Future of Retail: Technology Primer

See All
Design Today

Conceptual Sportswear Created Out Of Futuristic Condom Material

A Dutch fashion designer is experimenting with new methods and fabrics to make high performance clothing

PURPLELIST EXPERTS

Jennifer Lopez

Science, Space, Technology, Innovation, Social Good

Syndicated Today

Would You Wear Wool Shoes To Save The Environment?

As demand for wool shoes grows, a number of US footwear brands are heading directly to the source: the sheep pastures of New Zealand

Sustainability Today

Self-Healing Material Is Fashioned Out Of Squid Teeth

Penn State researchers have devised a new textile that uses organic proteins

Arts & Culture Today

Search Engine Turns Your Own Drawings Into Photos

This image-matching software accepts hand-made sketches instead of keywords

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed august 24, 2016

Why Building Better Offices Is The Key To Employee Engagement

Interaction Designer and Audio-visual Technologist at ESI Design illustrates the value in creating environments filled with surprise and delight

PSFK Labs Yesterday

PSFK’s Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Our Future of Work vision is a service that allows companies to assemble and deliver welcome packets that are uniquely focused on the concept of growth

Arts & Culture Today

Illustrator Interprets The Experiences Of Blind Travelers

Artist Alby Letoy creates drawings of poignant travel memories for the visually impaired

Advertising Today

Clickbait Titles Used For The Good Of Charity

An agency devised an unlikely campaign that uses clickbait as a positive force to drive awareness to nonprofit initiatives

Advertising Today

The Best In Eye-Catching Olympics Campaigns

PSFK rounds out the Rio Games with our picks for the best advertising moments off the field

Work Today

Editorial Roundtable: The Arrival Of The People-First Workplace

Managed By Q, Soma, Workbar, Primary and thinkPARALLAX enumerate the reasons why companies need an employee-embracing workforce in order to exist

Arts & Culture Today

Transforming Light Waves Into A New Art Form

An artist uses glass treated with layers of metallic coatings to create a unique installation called lightpaintings

INSIGHTS COVERAGE

Rio Olympics
Innovation Coverage From The Rio Games
READ NOW

Design Today

This Windbreaker Lets You Explore The Outdoors While Charging Your Phone

The apparel includes solar panels that allow the wearer to stay connected through the power of renewable energy

Asia Today

The Goal Of This Game Is To Not Get Laid Off From Your Job

A hit mobile app has you working really, really hard to not get fired as you climb the corporate ladder

Advertising Today

Movie Critic Bot Guides Viewers Through Festival Offerings

The Toronto International Film Festival has created a Facebook Messenger chatbot to help attendants curate their schedule

No search results found.