menu

Twisted Cough Drop Packaging Demonstrates Soothing Powers When Unwrapped[Pics]

Twisted Cough Drop Packaging Demonstrates Soothing Powers When Unwrapped[Pics]
Advertising

Ricola promoted its herbal cough drops with fun illustrated packaging.

Leah Gonzalez
  • 5 august 2013

Ricola teamed up with agency Jung Von Matt, digital studio The Scope, and illustrator and graphic designer Julien Canavezes to create their “Unwrap Your Voice” advertising campaign for their herbal cough drops.

The Swiss brand came out with creative packaging that featured Canavezes’s illustrations of people looking quite ill and uncomfortable with their necks placed at the twisted end of the cough drops wrappers.

The cough drops came with the tagline “Unwrap Your Voice” and were handed out to people at concerts. A print ad campaign was also released featuring the quirky cough drop wrappers with the same tagline.

Ricola-herbal-cough-drops-9

View more photos from the campaign in the gallery below.

The Scope

 

+#advertising
+#design
+Advertising
+Design
+Design Update
+Health
+jung von matt
Trending

Upscale Delivery Service Points To The Future Of The Cannabis Industry

Luxury
Related Expert

Mickael Delalande

Designer and illustrator of 3D Sculptures

Children february 24, 2017
NEW TREND REPORT


RETAIL SNAPSHOT IN LA

A neighborhood-by-neighborhood guide to the city's retail experiments.

DOWNLOAD TODAY

PSFK EVENTS


PSFK 2017 Conference

Ranked #1 of the Most Innovative Conferences of 2016 by Inc. Magazine


BUY YOUR TICKETS, MAY 19

Advertising february 23, 2017
Automotive february 23, 2017
No search results found.