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Robot Lets People Remotely Experience An Italian Vacation

Robot Lets People Remotely Experience An Italian Vacation

San Pellegrino launched Three Minutes in Italy, which lets Facebook users control a robot around Taormina, Sicily.

Leah Gonzalez

Beverage brand SanPellegrino® Sparkling Fruit Beverages, in partnership with agency Ogilvy NY and innovation studio Deeplocal, just launched its latest campaign called Three Minutes in Italy, which allows Facebook users to take a tour of the village of Taormina in Sicily, Italy through the eyes of a robot.

Folks in the US can take the Italian tour through an application on Facebook and they can choose between two live experiences.


The first is through a ground-based robot that the users can control for three minutes. They can drive the robot around and even interface with passers-by through a two-way audio and video connection. The robot has built-in language translation capability to help the ‘virtual tourists’ talk with the village locals. The face of the robot will display the Facebook user’s profile picture.


The second live experience is through a Skybot, which can show the Facebook users stunning views of Sicily from high above.

Users can experience this extraordinary Italian vacation through August 17th by visiting San Pellegrino’s Facebook page.

San Pellegrino

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