menu

How An Annual Clock Changes Our Reality [PSFK 2013]

How An Annual Clock Changes Our Reality [PSFK 2013]
Advertising

In this clip, Scott Thrift and Ari Kuschnir speak about the launch of ThePresent

Andrew Vaterlaus-Staby, PSFK Labs
  • 18 august 2013

Editor’s Note: Having just received our very own ThePresent annual clock, we thought we’d re-share the talk that Scott Thrift and Ari Kuschnir, the clock’s creators, gave at PSFK CONFERENCE 2013 back in April. It is a great product, check it out here. Thanks Scott and Ari!

Scott Thrift and Ari Kuschnir, founders of m ss ng p eces, spoke at PSFK CONFERENCE 2013 about how the concept of their annual clock evolved from idea to reality. Their partnership started when they began working together over 10 years ago, producing, writing, and directing their own short films. Although they are still working together pushing the boundaries of creative film and advertising, they have steered themselves into developing a physical product.

mssngpeces2

Born out of countless hours spent in the editing room, sitting in darkness with time passing by almost unnoticed, Scott Thrift started to experience time in an entirely different way. In order to visualize this different perspective of minutes and hours, Thrift came up with the concept of the annual clock: a clock face which makes one revolution per year, with the hand passing through different colors representing the passing of the seasons.

In order to make this concept into a reality, Thrift turned to Kickstarter. After many months of careful planning and development, the result was not only a fully functioning device, but one that was able to automatically calibrate itself to the current time of year when powered on for the first time. Overcoming the difficulties of learning how to produce a physical product, the annual clock, called ThePresent, has already been sent out to hundreds of addresses across the world. The concept takes an interesting look at how perceiving time in a different way can fundamentally alter our perception of reality.

mssngpeces

ThePresent

Image Credit – Catalina Kulczar

psfk-nyc-2013._650

Advertising
Trending

Japanese Face Wash Creates A Perfect Rose Every Time

Arts & Culture
Mobile Yesterday

Get A Better Idea Of How You Are Wasting Your Time

The TouchTime app is trying to revolutionize personal task management by providing detailed insight on how to be more efficient

Culture Yesterday

London Telephone Box Repurposed As A Tiny Mobile Repair Shop

Tools and supplies to replace broken screens or damage are neatly stowed away in these micro-workrooms

Trending

Get PSFK's Latest Report: Future of Retail: Technology Primer

See All
Design Yesterday

Conceptual Sportswear Created Out Of Futuristic Condom Material

A Dutch fashion designer is experimenting with new methods and fabrics to make high performance clothing

Fashion Yesterday

Fashionable Tassel Will Ensure You Never Lose Your Valuables Again

The device is fashion meets connected tech, that will help you keep track of your belongings at all times

PURPLELIST EXPERTS

Lauren Rubin Tiley

Social Strategy, Retail Marketing, Digital Marketing

Syndicated Yesterday

Would You Wear Wool Shoes To Save The Environment?

As demand for wool shoes grows, a number of US footwear brands are heading directly to the source: the sheep pastures of New Zealand

Sustainability Yesterday

Self-Healing Material Is Fashioned Out Of Squid Teeth

Penn State researchers have devised a new textile that uses organic proteins

Arts & Culture Yesterday

Search Engine Turns Your Own Drawings Into Photos

This image-matching software accepts hand-made sketches instead of keywords

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed august 23, 2016

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs august 25, 2016

PSFK’s Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Our Future of Work vision is a service that allows companies to assemble and deliver welcome packets that are uniquely focused on the concept of growth

Arts & Culture Yesterday

Illustrator Interprets The Experiences Of Blind Travelers

Artist Alby Letoy creates drawings of poignant travel memories for the visually impaired

Advertising Yesterday

Clickbait Titles Used For The Good Of Charity

An agency devised an unlikely campaign that uses clickbait as a positive force to drive awareness to nonprofit initiatives

Advertising Yesterday

The Best In Eye-Catching Olympics Campaigns

PSFK rounds out the Rio Games with our picks for the best advertising moments off the field

Work Yesterday

Editorial Roundtable: The Arrival Of The People-First Workplace

Managed By Q, Soma, Workbar, Primary and thinkPARALLAX enumerate the reasons why companies need an employee-embracing workforce in order to exist

Arts & Culture Yesterday

Transforming Light Waves Into A New Art Form

An artist uses glass treated with layers of metallic coatings to create a unique installation called lightpaintings

INSIGHTS COVERAGE

Rio Olympics
Innovation Coverage From The Rio Games
READ NOW

Design Yesterday

This Windbreaker Lets You Explore The Outdoors While Charging Your Phone

The apparel includes solar panels that allow the wearer to stay connected through the power of renewable energy

Asia Yesterday

The Goal Of This Game Is To Not Get Laid Off From Your Job

A hit mobile app has you working really, really hard to not get fired as you climb the corporate ladder

Advertising Yesterday

Movie Critic Bot Guides Viewers Through Festival Offerings

The Toronto International Film Festival has created a Facebook Messenger chatbot to help attendants curate their schedule

No search results found.