menu

Retail Gallery Encourages American Makers To Pitch Their Ideas In-Store

Retail Gallery Encourages American Makers To Pitch Their Ideas In-Store
Advertising

STORY's latest concept Made In America features items from around the USA.

Leah Gonzalez
  • 15 august 2013

This season, retail space STORY has created an interactive retail experience inspired by summer vacations that takes people on an indoor road trip across America with its 12th iteration of the store, ‘Made In America.’

Made In America features USA-made products by over a hundred brands. The 2000-square foot physical space of STORY is transformed into a hand-painted road map by artist Georgia Elrod. This road map takes visitors through four retail regions–Northeast, South, West, and Midwest–with each region highlighting specific products from that area.

New York startup Flint and Tinder is among the brands featured. Flint and Tinder raised $297,000 on Kickstarter to bring in its premium line of US-made underwear. Its founder Jake Bronstein assisted in co-curating the product mix for the concept by selecting items that reflect his ‘quality made here’ principle.

STORY-Made-In-America-9

Some of the products that are featured in Made In America include all-natural soaps by New York company Smith and Chang, sustainable basic tees by Fanmail, fits-anywhere tight wallets by TGT Wallets, heavy-duty bags by DEFY Bags,  handmade premium denim by Detroit Denim, jewelry by Beth Macri, and many more.

STORY also partnered with Made Movement, a Colorado-based marketing agency, and their Made Collection e-commerce store. STORY got Perch Interactive to design a table featuring Made Collection’s Boom Points program.

STORY-Made-In-America-5

Of course, what’s a STORY experience without interactive events? On August 6th, Flint and Tinder will have its denim launch. On August 12th, STORY’s own BroChef Zach Green will be showing guests how to make BBQ sauce. August 19th will be Pitch Night, where artists, designers, and budding entrepreneurs are invited to pitch their products to PSFK founder Piers Fawkes, Made’s Alex Bogusky, and STORY’s Rachel Shechtman.

The kids can also get in on all the fun with the in-STORY 25 cent Lemonade Stand. Interested parents can get in touch with STORY to schedule their kids in.

The concept for the Made In America story was inspired by STORY founder Rachel Shechtman’s belief in supporting American entrepreneurship. Made In America is open daily through September 1st.

As well, our own Piers Fawkes will be participating in a Pitch Night this coming Monday to encourage local makers to bring their ideas and products out into the world, and get some great feedback. Check out the invitation below and send in your pitch to hello@thisisstory.com.

8.19 STORY PITCH NIGHT

Have a look around the story by scrolling through the gallery below.

 

STORY

Advertising
Trending

Japanese Face Wash Creates A Perfect Rose Every Time

Arts & Culture
Mobile Yesterday

Get A Better Idea Of How You Are Wasting Your Time

The TouchTime app is trying to revolutionize personal task management by providing detailed insight on how to be more efficient

Culture Yesterday

London Telephone Box Repurposed As A Tiny Mobile Repair Shop

Tools and supplies to replace broken screens or damage are neatly stowed away in these micro-workrooms

Trending

Get PSFK's Latest Report: Future of Retail: Technology Primer

See All
Design Yesterday

Conceptual Sportswear Created Out Of Futuristic Condom Material

A Dutch fashion designer is experimenting with new methods and fabrics to make high performance clothing

Fashion Yesterday

Fashionable Tassel Will Ensure You Never Lose Your Valuables Again

The device is fashion meets connected tech, that will help you keep track of your belongings at all times

PURPLELIST EXPERTS

Shantell Martin

Arts & Culture, Technology, Art

Syndicated Yesterday

Would You Wear Wool Shoes To Save The Environment?

As demand for wool shoes grows, a number of US footwear brands are heading directly to the source: the sheep pastures of New Zealand

Sustainability Yesterday

Self-Healing Material Is Fashioned Out Of Squid Teeth

Penn State researchers have devised a new textile that uses organic proteins

Arts & Culture Yesterday

Search Engine Turns Your Own Drawings Into Photos

This image-matching software accepts hand-made sketches instead of keywords

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed august 23, 2016

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs august 25, 2016

PSFK’s Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Our Future of Work vision is a service that allows companies to assemble and deliver welcome packets that are uniquely focused on the concept of growth

Arts & Culture Yesterday

Illustrator Interprets The Experiences Of Blind Travelers

Artist Alby Letoy creates drawings of poignant travel memories for the visually impaired

Advertising Yesterday

Clickbait Titles Used For The Good Of Charity

An agency devised an unlikely campaign that uses clickbait as a positive force to drive awareness to nonprofit initiatives

Advertising Yesterday

The Best In Eye-Catching Olympics Campaigns

PSFK rounds out the Rio Games with our picks for the best advertising moments off the field

Work Yesterday

Editorial Roundtable: The Arrival Of The People-First Workplace

Managed By Q, Soma, Workbar, Primary and thinkPARALLAX enumerate the reasons why companies need an employee-embracing workforce in order to exist

Arts & Culture Yesterday

Transforming Light Waves Into A New Art Form

An artist uses glass treated with layers of metallic coatings to create a unique installation called lightpaintings

INSIGHTS COVERAGE

Rio Olympics
Innovation Coverage From The Rio Games
READ NOW

Design Yesterday

This Windbreaker Lets You Explore The Outdoors While Charging Your Phone

The apparel includes solar panels that allow the wearer to stay connected through the power of renewable energy

Asia Yesterday

The Goal Of This Game Is To Not Get Laid Off From Your Job

A hit mobile app has you working really, really hard to not get fired as you climb the corporate ladder

Advertising Yesterday

Movie Critic Bot Guides Viewers Through Festival Offerings

The Toronto International Film Festival has created a Facebook Messenger chatbot to help attendants curate their schedule

No search results found.