Retail Gallery Encourages American Makers To Pitch Their Ideas In-Store

Retail Gallery Encourages American Makers To Pitch Their Ideas In-Store

STORY's latest concept Made In America features items from around the USA.

Leah Gonzalez
  • 15 august 2013

This season, retail space STORY has created an interactive retail experience inspired by summer vacations that takes people on an indoor road trip across America with its 12th iteration of the store, ‘Made In America.’

Made In America features USA-made products by over a hundred brands. The 2000-square foot physical space of STORY is transformed into a hand-painted road map by artist Georgia Elrod. This road map takes visitors through four retail regions–Northeast, South, West, and Midwest–with each region highlighting specific products from that area.

New York startup Flint and Tinder is among the brands featured. Flint and Tinder raised $297,000 on Kickstarter to bring in its premium line of US-made underwear. Its founder Jake Bronstein assisted in co-curating the product mix for the concept by selecting items that reflect his ‘quality made here’ principle.


Some of the products that are featured in Made In America include all-natural soaps by New York company Smith and Chang, sustainable basic tees by Fanmail, fits-anywhere tight wallets by TGT Wallets, heavy-duty bags by DEFY Bags,  handmade premium denim by Detroit Denim, jewelry by Beth Macri, and many more.

STORY also partnered with Made Movement, a Colorado-based marketing agency, and their Made Collection e-commerce store. STORY got Perch Interactive to design a table featuring Made Collection’s Boom Points program.


Of course, what’s a STORY experience without interactive events? On August 6th, Flint and Tinder will have its denim launch. On August 12th, STORY’s own BroChef Zach Green will be showing guests how to make BBQ sauce. August 19th will be Pitch Night, where artists, designers, and budding entrepreneurs are invited to pitch their products to PSFK founder Piers Fawkes, Made’s Alex Bogusky, and STORY’s Rachel Shechtman.

The kids can also get in on all the fun with the in-STORY 25 cent Lemonade Stand. Interested parents can get in touch with STORY to schedule their kids in.

The concept for the Made In America story was inspired by STORY founder Rachel Shechtman’s belief in supporting American entrepreneurship. Made In America is open daily through September 1st.

As well, our own Piers Fawkes will be participating in a Pitch Night this coming Monday to encourage local makers to bring their ideas and products out into the world, and get some great feedback. Check out the invitation below and send in your pitch to


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