It’s no secret that companies and websites use various tools to find out what readers want to read about or see on their pages and where they go to for such content. Publishers look at what’s trending to create relevant content that people are interested in.
Parse.ly is still considered relatively new as a content optimization platform for publishers, but it’s looking like it could become one of the biggest ones in the market. The company was founded in 2009 and launched its flagship product Dash early last year. With Dash, its users can see a real-time view of what posts or articles are doing well, the top authors or referrers, site traffic, content shares, among other things. The platform is designed for publishers to know what topics are gaining or losing popularity so they can gauge what to write about next.
Early this week, the company reportedly raised $5 million to further improve its platform. The funding is an investment led by Grotech Ventures, with participation from Blumberg Capital, ff Venture Capital, and FundersClub.
The company’s service is used by the likes of Ars Technica, Mashable, Atlantic Media, Meredith, Thomson Reuters, and more.
Parse.ly has also recently released the first of its Authority Reports, a monthly report that looks into the top drivers of traffic in the content universe.
Watch the video below for more about Parse.ly.