Online Art Gallery Helps Aspiring Collectors Decorate Their Homes
The next generation of art collectors can invest in pieces of art through monthly installments.
After noticing that her friends in New York City were living with barren, undecorated walls just blocks from some of the best galleries, entrepreneur Tze Chun ventured to change the art collecting experience.
Founded by Chun in 2011, online art gallery Uprise Art offers its members access to a vast collection of original artwork from over 40 artists around the country. Geared towards the next generation of collectors, Uprise Art’s accessible nature and relatively affordable pieces eliminate the intimidating experience that collectors often find in traditional galleries.
Chun outlines the three main roadblocks that people face when buying original works of art: access, education, and price. Through Uprise Art’s membership, aspiring collectors can access and browse artwork from their own living rooms, and can make educated purchasing decisions without feeling like a “gallerina” is breathing down their necks.
One of the things that sets Uprise Art apart from its competitors is that members can not only purchase pieces outright from the site, but also can invest in a work of art over time with fixed monthly installments.
Chun explains to PSFK, “Our collectors aren’t renting or subscribing to work for a short period of time. Rather, they are collecting art and building long-term relationships with artists they believe in.”
Uprise Art views its service as more than just a gallery. The free membership includes invitations to art events, fairs, and artist studio visits, perks that Chun believes will help build a community of art lovers and artists.
“We curate exhibitions and events like a brick-and-mortar gallery and work closely with our collectors to find them the perfect artwork for their homes and offices,” says Chun.
In addition, the service coordinates the framing, delivery, and installation of any artwork, essentially streamlining the entire art buying process.
With the rise of initiatives like Amazon’s recently launched fine art marketplace, “Collectors now have access to hundreds of thousands of works of art at their fingertips, without ever having to set foot into a gallery,” explains Chun.
“I believe that as the choices become greater, people will want a more curated selection that is relevant to them, and will follow their favorite galleries and tastemakers rather than searching on large platforms.”