U.S. Open To Debut A Giant Social Media Wall To Engage Fans Worldwide

U.S. Open To Debut A Giant Social Media Wall To Engage Fans Worldwide

Digital installation to encourage tennis-enthusiasts to join the conversation online.

Yi Chen
  • 23 august 2013

The U.S. Open kicks off on 26 August with plenty of on-site entertainment for tennis-goers. To add to the long list of attractions, The Open will also feature a giant social media wall measuring 50 feet wide and 8 feet tall.

The high-tech wall will pull content from Twitter, Facebook and Instagram and display the tweets, posts and photos in real-time. Fans can lend their voice by using the official hashtag #usopen. The wall will also highlight what’s trending and keep attendees up to date with the latest news and upcoming events.

Nicole Jeter West, director of digital strategies and partnerships for the USTA, believes that the wall will have a global reach commenting that, “It also connects our global fan base, combining them with the live event and the attendee.”\

U.S. Open


Fitness Advocate: Paving The Future of Workouts With Audio

Fitness & Sport
Work Today

Community Builder: How to Hack Slack

Claire Wasserman, Founder of Ladies Get Paid, describes how she's using an internal team communication tool to build a network of thousands

Food Today

This Beer Was Brewed Just For Scotch Drinkers

Highland Park Scotch Whisky & Sixpoint Brewery have teamed up to create two limited-edition pairings for New York City boilermakers


Get PSFK's Related Report: Future of Automotive

See All
Mobile Today

Let An AI Librarian Help Sort Your Digital Bookmarks

A new app uses machine learning to help organize your virtual life

Mobile Today

Pizza Hut Tattoo Lets You Place An Order From Your Body

The latest gimmick from the fast-food chain is a tattoo-like sticker that lets customers get delivery with a simple tap on their arm

Related Expert

Manoush Zomorodi

Media Production, Digital Detox

Travel Today

Reinvented Bicycle Inspired By Supercar Design

The yellow bike based on a Lamborghini has sharp edges and an aluminum alloy frame

Health Today

Health Platform Gives Perspective On Your Weekly Habits

Gyroscope is a new wellness app that works by amalgamating data about your life into beautifully designed visuals

Beauty Today

Korean Beauty Brand Uses VR To Let Customers Pick Their Ingredients

Innisfree created a unique experience for its Shanghai Disneyland customers with a virtual reality trip to select what goes into their purchase


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed october 20, 2016

Wearable Tech Expert: Designing Technology To Empower Connection To Ourselves

Billie Whitehouse, Founder of Wearable Experiments, shares her new vision for the quantified self

PSFK Labs october 21, 2016

PSFK Picks: Top 5 Performance-Enhancing Wearables

Our new report looks at innovations pioneering the future of performance through intelligent activewear and predictive analytics

Arts & Culture Today

3D-Printed Creations Resemble Floating Paper Outlines

Japanese design firm Nendo's exhibition features works that look like sheets of material being folded, torn, and crumpled

Technology october 21, 2016

Concept Camera Designed To Only Take Unique Photos

Camera Restricta is tool that prompts photographers to only capture one-of-a-kind images

Design & Architecture october 21, 2016

Dubai And The Future Of Humanitarian Design

In its second year, Global Grad Show brings together 145 cracks at a more sustainable, connected and empowered way of living

Technology october 21, 2016

Fragrance Will Release The Smell Of Data If Your Private Information Is Being Leaked

The device is designed to create a physical cue for the potential dangers lurking online

Retail october 21, 2016

LYNK & CO Is A New Auto Brand That Promises Mobile Connectivity On Wheels

Online access and mobility sharing are driving the company to disrupt the auto industry

Gaming & Play october 21, 2016

Nintendo’s New Console Pushes For Portable Gaming

The Switch allows gamers to seamlessly play on the go by themselves or with friends

Travel october 21, 2016

Become A Citizen Of The First Nation In Space

Asgardia is a new concept for a floating society above Earth

Entertainment october 21, 2016

Speaker Displays Song Lyrics As Music Is Played

The device is able to generate the graphics on a translucent screen and retrieve the words from a connected database

No search results found.