Digital installation to encourage tennis-enthusiasts to join the conversation online.
The U.S. Open kicks off on 26 August with plenty of on-site entertainment for tennis-goers. To add to the long list of attractions, The Open will also feature a giant social media wall measuring 50 feet wide and 8 feet tall.
The high-tech wall will pull content from Twitter, Facebook and Instagram and display the tweets, posts and photos in real-time. Fans can lend their voice by using the official hashtag #usopen. The wall will also highlight what’s trending and keep attendees up to date with the latest news and upcoming events.
Nicole Jeter West, director of digital strategies and partnerships for the USTA, believes that the wall will have a global reach commenting that, “It also connects our global fan base, combining them with the live event and the attendee.”\