‘Beets‘ is a limited edition headphone design by OrigAudio, an American company that designs and manufactures portable audio products, which may on first review appear to be a prank rather than a serious product. But despite the comical branding, which imitates the well-known Beats by Dre, the headphones promote a good cause: for every set sold, the company will donate a can of beets to the Second Harvest Food Bank of Orange County.
The ‘unique design’ that the product touts, according to OrigAudio, is debatable considering that the design intentionally mimics the iconic Beats down to the bright color options and typography, but the idea of using a root vegetable as inspiration for headphones is certainly unusual. The packaging in which the headphones arrive is unique as well, as each purchase is accompanied by a thank you note and a can of sliced beets.
While OrigAudio claims that the headphones feature noise reduction technology and a frequency response between 20Hz and 20kHz, reviews indicate that the audio quality is perhaps not as great as their non-veggie counterparts, which is to be expected given the low pricetag (Beets are currently retailing at $25). These headphones will likely not become the device of choice for audiophiles, but they may appeal to those less concerned about music quality who still want to make a fashion statement with their audio accessories, with the added benefit of supporting a good cause.