Volvo Cars has recently unveiled the first of a series of three concept cars that represent the car brand’s new design direction under the leadership of the new Senior Vice President of Design, Thomas Ingenglath.
The Volvo Concept Coupe, a two-seater, was inspired by modern Scandinavian lifestyle and design and iconic elements from the brand’s car models in the 1960′s. The new design direction infuses layers of emotions into Volvo Cars, according to Ingenglath, who became Volvo’s SVP of Design in July last year.
The concept car series showcases the capabilities of the brand’s new Scalable Product Architecture (SPA), a platform that was developed in-house for Volvo cars.
The Concept Coupe reflects how the next generation of Volvo car models can look like, starting with the XC90, coming out in 2014. Although the XC90 will be a completely different model, the brand’s new design principle will be instantly recognizable from it.
The concept sports car features new design proportions that make it look sleeker and more powerful, but it also carries elements that recall the Volvo’s P1800 from the 1960′s, making it recognizable as a Volvo car.
The Concept Coupe also includes interior features such as a handcrafted crystal gear lever and a large portrait touch-screen in the console. The car has a petrol plug-in hybrid driveline.
Watch the clip below for more of the new Volvo Concept Coupe.