The story of how a baker started one of the world’s largest sporting goods brands.
Some of the biggest companies in the world have been around for so long that it can be hard to remember how they even started. One such example is adidas. Luckily, DesignBoom has put together a history of the company featuring some of its very first track and field shoes.
Adi Dassler started out as a baker, but his real passion was making sport shoes, which is exactly how he started his first company called “Gebruder Dasher Schuhfabrik.” This company went on to become adidas, the brand so many know and love today.
The series of photographs that captures the company’s early innovations include track and field shoes, which range from sprint to long jump cleats from the 1920s. Some of which were even worn in gold medal performances at various olympic venues from the 1920-30’s.
There are plenty of other firsts in the collection, including a shoe that made use of one of Dassler’s first patents from the german trade mark office in 1925. A cleat that was developed for sprinting and middle distance running up to 800m and has a bio-mechanically designed pitch of 60mm. The materials include an upper made of goatskin, an insole made of chrome splits, and the outsole and “spike plates” made of vegetable tanned leather.
For a full history you can head over to DesignBoom, and for a closer look at some of the shoes in the collection, check out the gallery below: