menu

Fun-Loving Mercedes Ad Targets The Young And Newly Wealthy [Video]

Fun-Loving Mercedes Ad Targets The Young And Newly Wealthy [Video]
Advertising

Filmmaker Casey Neistat's ad for the Mercedes CLA-Class features him on a skateboard and being towed around by the car.

Leah Gonzalez
  • 10 september 2013

Filmmaker Casey Neistat brings his unique creativity to the new ad for the Mercedes-Benz CLA-Class.

While most car ads focus on the car specs and features, Neistat’s ad features himself on a skateboard and being towed by the car. In other scenes he is shown carrying an American flag. He also throws in a gorgeous girl in an American flag bikini. The ad comes with the tagline ‘Sometimes in life you just have to say YES.’

The car model sells for about $29,000, which is relatively low for a luxury car, and is aimed at newly wealthy buyers who are looking for their first luxury car.

Neistat is best known his inventive films like the Make It Work movie, where he used Nike’s ad budget to travel with his friend, and the Do The Right Thing film, where he encourages people to be responsible and do the right thing.

Casey-Neistat-Mercedes-CLA-Class-ad-2

Casey-Neistat-Mercedes-CLA-Class-ad-3

Watch the ad below.

Casey Neistat

Trending

Nike Self-Lacing Shoes Prove The Future Is In Automation

Fashion
Related Expert

Steve Cheney

Retail, Internet of Things, Connectivity

AI Yesterday
PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK EVENT

FUTURE OF RETAIL 2017:
Conference Built Around Report Launch
BUY TICKETS

No search results found.