While most car ads focus on the car specs and features, Neistat’s ad features himself on a skateboard and being towed by the car. In other scenes he is shown carrying an American flag. He also throws in a gorgeous girl in an American flag bikini. The ad comes with the tagline ‘Sometimes in life you just have to say YES.’
The car model sells for about $29,000, which is relatively low for a luxury car, and is aimed at newly wealthy buyers who are looking for their first luxury car.
Neistat is best known his inventive films like the Make It Work movie, where he used Nike’s ad budget to travel with his friend, and the Do The Right Thing film, where he encourages people to be responsible and do the right thing.
Watch the ad below.