menu

Chili’s Table-Side Tablets Creates A Server-Free Dining Experience

Chili’s Table-Side Tablets Creates A Server-Free Dining Experience
Advertising

Chili’s Grill & Bar will install tabletop screens in its US restaurants, allowing customers to order and pay for their meals without speaking to a person.

Daniela Walker
  • 18 september 2013

Casual dining chain Chili’s will be introducing tabletop tablets to 800 of its US locations, after a successful trial run earlier this year. The computer screens allows customers to swipe through the menu, place their order and pay their bill all without the help of a waiter.

The device is not actually intended to remove waiters from the restaurant entirely. Currently, customers cannot order their whole meal electronically, and have to wait for their server to order the first round of drinks. Nevertheless, the tablets will inevitably change the level of interaction between guest and server. For people in a rush, they can quickly pay their bill without trying to get their servers’ attention and can use their credit card without worry.

From Chili’s point of view, it is also a means to ‘up-sell’ items, i.e. get people to spend more money. The Wall Street Journal reports that the tablet trials encouraged people to stay in the restaurant longer and order more.  Krista Gibson, SVP President of Brand Strategy for Chili’s said there was a 20% increase in sales of desserts, which popped up on the screen midway through the main meal as a visual reminder of the sweet treats available.

The question now becomes will people prefer to go into a restaurant and take on part of the service element themselves?

Chili’s

+#advertising
+#technology
+Advertising
+Electronics & Gadgets
+financial services
+hospitality
+restaurant
+technology
+USA
Trending

Los Angeles Is Now Home To World's First Sneaker Dry Cleaning Service

Fashion
PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

Social Media Yesterday
Retail Yesterday
No search results found.