The soda brand is launching a heated carbonated drink in Japan.
We know we can typically rely on the Japanese market to introduce flavors and food offerings not otherwise found in other countries, for instance last week, we saw KFC Japan introduce deep fried soup which capitalized on the popular corn potage dish enjoyed throughout Japan. With fall approaching, it presents an opportunity for companies to come up with new seasonal convenience store items and Coca-Cola’s new ‘Hot Ginger Ale’ is no exception. Featuring packaging with autumn hues, Coca-Cola Japan is rolling out hot Canada Dry ginger ale in vending machines beginning October 21.
After four years of development, the can features an innovative technology to retain the drink’s carbonation when heating up the drink. Hot Can Inc. is one of the companies behind the technology, and Gizmag thoroughly explains how it all works:
The double-chambered aluminum Hot Can contains the beverage or soup in its outer chamber, and a mix of water and calcium oxide in its inner chamber. When activated, the water and calcium oxide mix, causing an exothermic reaction that heats the beverage by a total of 50 to 55 degrees Celsius in about three minutes.
In colder months, spiced hot drinks are a favorite in Japan and this beverage features a new recipe with ginger extract, along with apple and cinnamon flavor. The heated Canada Dry Ginger Ale will sell for 120 Japanese yen, or about $1.20.