Pauline Saglio’s ‘Rewind‘ collection was designed for a Diploma project at ECAL as part of her Bachelor of Media & Interaction Design. The digital clocks were made with the aim of reviving the physical connection to telling time that has become pervasive and unconscious since the digital revolution.
While the movements relating to telling the time are gone, each clock offers a unique way to rewind its mechanism. They feature black and white animations and are designed to get people interested in the physical act of reading the time. Saglio writes:
When nowadays the gesture of interaction is minimized to touch, they propose to give it a more physical dimension by playing with recharge or energy release and either to rewind the clock to display the time, or to go back in time with the nostalgia evoked by the type of interaction. Their codes, drawing on childhood memories, transform what was once seen as a task into a fun activity.
You can check out the ‘Rewind’ collection of digital clocks in the video below: