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Digital Dealership Lets Shoppers Take Cars For A Spin From Home [Video]

Digital Dealership Lets Shoppers Take Cars For A Spin From Home [Video]

Fiat's Live Store will enhance the overall online consumer experience, which will shorten the purchase-decision process.

Serena Chu

On September 25, Fiat will be opening its first digital car dealership in Brazil. Fiat wants to introduce a new way of selling automobile by employing communicative aspects of the web. Creating a seamless bridge between web and real life, Live Store will connect people to a team of Fiat experts, who will assist customers in a virtual test drive experience of any Fiat car model.


Fiat customer representatives will wear a MyStream helmet, especially developed by AgĂȘnciaClick Isobar for Fiat, featuring a high-resolution eye-level micro camera, a microphone, headphones, and a streaming device all to give customers an up-close-and-personal tour. The idea is to detach customers from hackneyed product pictures so that they can examine Fiat cars from a new interactive perspective.

Hoping to scale over the project to other flag ship stores in the next few years, Fiat believes this is a new way to provide services, products, and advertising.

Fiat Live Store

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