menu

Why Dream Capture Is The Next Phase Of The Quantified Self Trend

Why Dream Capture Is The Next Phase Of The Quantified Self Trend
Innovation

SHADOW alarm clock app helps users record and store their subconscious adventures and compare them with others around the world.

Rachel Oliner, PSFK
  • 22 september 2013

When you wake up, chances are that the dreams that filled your mind for the past few hours have slipped away from memory. In fact, 95% of dreams are completely forgotten if not recorded within five minutes of waking up.

While working as a creative consultant for Kanye West and Jay-Z’s Watch The Throne tour, Hunter Lee Soik wasn’t sleeping very well.  If he was lucky, he’d manage four dreamless hours of sleep a night.

“It wasn’t until I took some time off that I started sleeping again,” says Soik. “I’d have these intense, vivid dreams, which I hadn’t felt in a long time and I wanted to store them.”

Finding that there were no apps dedicated to dream recording, Soik and co-founder Jason Carvalho began building SHADOW this year. Positioned as an alarm clock, SHADOW helps you record and remember your dreams, and hopes to evolve into a cloud-based global dream repository.

SHADOW uses an escalated alarm to gradually wake users up, incrementally increasing the volume and vibration to ensure that sleepers aren’t immediately torn apart from their dreams. Once the alarm is shut off, users can talk about the dream out loud or write it out – both of which the app transcribes and pulls keywords from.

shadow_gui_branded_02

Every user’s dream data is stored in their private feed, and can be sent to an anonymous data cloud so that others can review and compare their dreams with each other.  If Bill Murray crashed a party in my dream last night, I can locate others around the world that have dreamt about Bill Murray or party crashing, and identify what we have in common and what differentiates us.

shadow_gui_branded_03

“Dreams are inherently social but intensely private,” explains Soik. “It’s one of those things that everybody has an opinion on but nobody knows [about]. We now can get the data and start looking at it – we can make the invisible visible.”

Currently on Kickstarter, SHADOW wants to be part of what Soik describes as the next phase of the quantified-self movement – the understood self. While devices like Jawbone Up and the Nike+ FuelBand allow us to measure intricate physical data points about ourselves, they don’t provide any conclusive interpretations or connect to our subconscious thoughts and feelings.

The app’s name pays homage to famed psychologist Carl Jung. “[Jung’s] Shadow Theory implies that everything in your subconscious mind that you can’t see is in your shadow. And that’s the stuff that you should be paying attention to,” says Soik.

SHADOW hopes that by harnessing dreams as another data point for reflection and self-improvement, that users will begin to connect their fitness-monitoring devices to their subconscious to create a fuller picture of the self.

SHADOW

 

 

Innovation
Trending

DIY Kit Lets You Build Your Own Wooden Bike, Boat Or Caravan

Design & Architecture
Culture Yesterday

Messaging Add-On Helps You Correct Your Friends’ Bad Grammar

An iMessage sticker pack will help you copyedit text messages

Automotive Yesterday

Mercedes-Benz Introduces A New Electric Mobility Brand

The separate entity aims to simplify the identification of Mercedes EV products to customers

Trending

Get PSFK's Related Report: Future of Automotive

See All
Mobile Yesterday

Tinder’s New Feature Makes Swiping A Group Effort

The dating app wants to democratize its gestural interaction by buying in to the social polling trend pervasive among millennials

Related Expert

Ian Fraser

Gaming & Technology

Syndicated Yesterday

Autonomous Garbage Drone Prevents Trash From Reaching Deep Ocean

The solar-powered WasteShark collects refuse closer to the source: the harbor

Automotive Yesterday

Aston Martin Reveals Its Own Luxury Powerboat

The sleek AM37 echoes styling elements from the British brand's sports cars

Advertising Yesterday

An Escort Website Fights Violence Against Sex Workers

The advocacy campaign from McCann aims uncover the human toll of the exploitative industry

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed september 29, 2016

Digital Design Expert: Mobile First Is Dead, Think Mobile Native

Brian Cooper, chief creative officer of OLIVER Group UK, explains how some brands are still playing catch-up to new technology

PSFK Labs september 29, 2016

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Culture Yesterday

LIFE Magazine Relaunches In Pure VR

The general interest periodical, which ceased publication in 2000, has turned into a portal for virtual reality content

Mobile Yesterday

Reorder This Detox Drink With A Simple Text Message

Dirty Lemon is streamlining its communication by letting customers place orders, ask product questions and request help exclusively through chat

Op-Ed Yesterday

The Future Of The American Workforce Requires Unbundling College Education

President of JetBlue Technology Ventures: developing corporate education programs for non-traditional students

Retail Yesterday

Gilt’s Pop-Up House Is The Kind Of Store You’ll Want To Live In

The New York City townhouse plays host to the latest in retail inspiration, curation, and lifestyle activation (and some libations, too)

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Mobile Yesterday

Registering To Vote Is Now Just A Text Away

A new bot aims to mobilize underrepresented groups this election season through SMS and Facebook Messenger

Africa Yesterday

Virtual Reality Game Gives Lessons About Emergency Birth Care

LIFE is a serious tool that takes advantage of new technology to help save lives

Luxury Yesterday

Shoe Repair Has Moved Onto Your Phone

Cobbler Concierge is an on-demand service to get your footwear fixed online

No search results found.